The influence of cartoon character advertising on fruit and vegetable preferences of 9- to 11-year-old children.

Auteur(s) :
Date :
Déc, 2011
Source(s) :
J NUTR EDUC BEHAV. # p
Adresse :
Department of Health, Nutrition and Exercise Sciences, North Dakota State University, Fargo, ND.

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OBJECTIVE: The aim of the present study is to determine the influence of cartoon characters in preferences of fruit and vegetables among children.

METHODS: A 10-item survey was used in this cross-sectional study to determine the factors that influence a child’s likelihood of eating fruits and vegetables. Seven factors influencing consumption of fruits and vegetables were rank ordered by 218 third- and fourth-grade students.

RESULTS: Results indicated that the child was more likely to eat fruits or vegetables if they tasted good, followed by whether they were nutritious. Presence of a cartoon character on the label ranked 6 of 7. Sex does not affect the rank order of factors that influence intake of fruits or vegetables.

CONCLUSIONS AND IMPLICATIONS: Future interventions aimed at increasing consumption of fruits and vegetables should take into consideration such factors that influence intake.

Source : Pubmed
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