{"id":9698,"date":"2017-08-01T00:00:00","date_gmt":"2018-12-03T17:14:06","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/content-analysis-of-targeted-food-and-beverage-advertisements\/"},"modified":"2018-12-03T18:14:06","modified_gmt":"2018-12-03T17:14:06","slug":"content-analysis-of-targeted-food-and-beverage-advertisements","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/content-analysis-of-targeted-food-and-beverage-advertisements\/","title":{"rendered":"Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood."},"content":{"rendered":"

OBJECTIVES<\/strong>
\nThe current descriptive study aimed to: (i) quantify the number and type of advertisements (ads) located in a Chinese-American neighbourhood in a large, urban city; and (ii) catalogue the targeted marketing themes used in the food\/beverage ads.<\/p>\n

DESIGN<\/strong>
\nTen pairs of trained research assistants photographed all outdoor ads in a 0·6 mile2 (1·6 km2) area where more than 60·0 % of residents identify as Chinese American. We used content analysis to assess the marketing themes of ads, including references to: Asian cultures; health; various languages; children; food or beverage type (e.g. sugar-sweetened soda).<\/p>\n

SETTING<\/strong>
\nLower East Side, a neighbourhood located in the borough of Manhattan in New York City, USA.<\/p>\n

SUBJECTS<\/strong>
\nAds (n 1366) in the designated neighbourhood.<\/p>\n

RESULTS<\/strong>
\nFood\/beverage ads were the largest ad category (29·7 %, n 407), followed by services (e.g. mobile phone services; 21·0 %, n 288). Sixty-seven per cent (66·9 %) of beverages featured were sugar-sweetened, and 50·8 % of food ads promoted fast food. Fifty-five per cent (54·9 %) of food\/beverage ads targeted Asian Americans through language, ethnicity of person(s) in the ad or inclusion of culturally relevant images. Fifty per cent (50·2 %) of ads were associated with local\/small brands.<\/p>\n

CONCLUSIONS<\/strong>
\nFood\/beverage marketing practices are known to promote unhealthy food and beverage products. Research shows that increased exposure leads to excessive short-term consumption among consumers and influences children's food preferences and purchase requests. Given the frequency of racially targeted ads for unhealthy products in the current study and increasing rates of obesity-related diseases among Asian Americans, research and policies should address the implications of food and beverage ads on health.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-9698","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"1Department of Population Health,New York University School of Medicine,227 East 30th Street Room 622,New York,NY 10016,USA.","annee":"2017","mois":"8","numero":"20:12","page":"2208-2214","auteurs":[{"ID":1212,"post_author":"0","post_date":"2018-12-03 15:57:22","post_date_gmt":"2018-12-03 14:57:22","post_content":"","post_title":"Marie A Bragg","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"marie-a-bragg","to_ping":"","pinged":"","post_modified":"2018-12-03 15:57:22","post_modified_gmt":"2018-12-03 14:57:22","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/marie-a-bragg\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":3084,"post_author":"0","post_date":"2018-12-03 17:02:06","post_date_gmt":"2018-12-03 16:02:06","post_content":"","post_title":"Simona C Kwon","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"simona-c-kwon","to_ping":"","pinged":"","post_modified":"2018-12-03 17:02:06","post_modified_gmt":"2018-12-03 16:02:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/simona-c-kwon\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":9695,"post_author":"0","post_date":"2018-12-03 18:14:05","post_date_gmt":"2018-12-03 17:14:05","post_content":"","post_title":"Yrvane K Pageot","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"yrvane-k-pageot","to_ping":"","pinged":"","post_modified":"2018-12-03 18:14:05","post_modified_gmt":"2018-12-03 17:14:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/yrvane-k-pageot\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":9696,"post_author":"0","post_date":"2018-12-03 18:14:05","post_date_gmt":"2018-12-03 17:14:05","post_content":"","post_title":"Olivia Hern\u00e1ndez-Villarreal","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"olivia-hernandez-villarreal","to_ping":"","pinged":"","post_modified":"2018-12-03 18:14:05","post_modified_gmt":"2018-12-03 17:14:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/olivia-hernandez-villarreal\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":9697,"post_author":"0","post_date":"2018-12-03 18:14:06","post_date_gmt":"2018-12-03 17:14:06","post_content":"","post_title":"Sue A Kaplan","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sue-a-kaplan","to_ping":"","pinged":"","post_modified":"2018-12-03 18:14:06","post_modified_gmt":"2018-12-03 17:14:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/sue-a-kaplan\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":1299,"post_author":"0","post_date":"2018-12-03 15:58:08","post_date_gmt":"2018-12-03 14:58:08","post_content":"","post_title":"Public health nutrition","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"public-health-nutrition","to_ping":"","pinged":"","post_modified":"2018-12-03 15:58:08","post_modified_gmt":"2018-12-03 14:58:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/public-health-nutrition\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"\nContent analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood. - Aprifel<\/title>\n<meta name=\"description\" content=\"Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood. - Aprifel\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood.\" \/>\n<meta property=\"og:description\" content=\"Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/content-analysis-of-targeted-food-and-beverage-advertisements\/\" \/>\n<meta property=\"og:site_name\" content=\"Aprifel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/content-analysis-of-targeted-food-and-beverage-advertisements\/\",\"url\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/content-analysis-of-targeted-food-and-beverage-advertisements\/\",\"name\":\"Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood. - Aprifel\",\"isPartOf\":{\"@id\":\"https:\/\/www.aprifel.com\/fr\/#website\"},\"datePublished\":\"2018-12-03T17:14:06+00:00\",\"dateModified\":\"2018-12-03T17:14:06+00:00\",\"description\":\"Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood. - Aprifel\",\"breadcrumb\":{\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/content-analysis-of-targeted-food-and-beverage-advertisements\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/content-analysis-of-targeted-food-and-beverage-advertisements\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/content-analysis-of-targeted-food-and-beverage-advertisements\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.aprifel.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"R\u00e9sum\u00e9s\",\"item\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aprifel.com\/fr\/#website\",\"url\":\"https:\/\/www.aprifel.com\/fr\/\",\"name\":\"Aprifel\",\"description\":\"Agence pour la Recherche et l\u2019Information en Fruits et L\u00e9gumes\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aprifel.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood. - Aprifel","description":"Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood. - Aprifel","robots":{"index":"noindex","follow":"follow"},"og_locale":"fr_FR","og_type":"article","og_title":"Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood.","og_description":"Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood.","og_url":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/content-analysis-of-targeted-food-and-beverage-advertisements\/","og_site_name":"Aprifel","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/content-analysis-of-targeted-food-and-beverage-advertisements\/","url":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/content-analysis-of-targeted-food-and-beverage-advertisements\/","name":"Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood. - Aprifel","isPartOf":{"@id":"https:\/\/www.aprifel.com\/fr\/#website"},"datePublished":"2018-12-03T17:14:06+00:00","dateModified":"2018-12-03T17:14:06+00:00","description":"Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood. - Aprifel","breadcrumb":{"@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/content-analysis-of-targeted-food-and-beverage-advertisements\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/content-analysis-of-targeted-food-and-beverage-advertisements\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/content-analysis-of-targeted-food-and-beverage-advertisements\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.aprifel.com\/fr\/"},{"@type":"ListItem","position":2,"name":"R\u00e9sum\u00e9s","item":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/"},{"@type":"ListItem","position":3,"name":"Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood."}]},{"@type":"WebSite","@id":"https:\/\/www.aprifel.com\/fr\/#website","url":"https:\/\/www.aprifel.com\/fr\/","name":"Aprifel","description":"Agence pour la Recherche et l\u2019Information en Fruits et L\u00e9gumes","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aprifel.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/resume\/9698"}],"collection":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/resume"}],"about":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/types\/resume"}],"wp:attachment":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/media?parent=9698"}],"wp:term":[{"taxonomy":"mots_cles","embeddable":true,"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/mots_cles?post=9698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}