{"id":9016,"date":"2017-08-01T00:00:00","date_gmt":"2018-12-03T17:06:25","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/identification-of-cancer-risk-and-associated-behaviour-implications\/"},"modified":"2018-12-03T18:06:25","modified_gmt":"2018-12-03T17:06:25","slug":"identification-of-cancer-risk-and-associated-behaviour-implications","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/identification-of-cancer-risk-and-associated-behaviour-implications\/","title":{"rendered":"Identification of cancer risk and associated behaviour: implications for social marketing campaigns for cancer prevention"},"content":{"rendered":"

Background: Community misconception of what causes cancer is an important consideration when devising
\ncommunication strategies around cancer prevention, while those initiating social marketing campaigns must decide
\nwhether to target the general population or to tailor messages for different audiences. This paper investigates the
\nrelationships between demographic characteristics, identification of selected cancer risk factors, and associated
\nprotective behaviours, to inform audience segmentation for cancer prevention social marketing.
\nMethods: Data for this cross-sectional study (n = 3301) are derived from Cancer Council New South Wales’ 2013
\nCancer Prevention Survey. Descriptive statistics and logistic regression models were used to investigate the
\nrelationship between respondent demographic characteristics and identification of each of seven cancer risk factors;
\ndemographic characteristics and practice of the seven ‘protective’ behaviours associated with the seven cancer risk
\nfactors; and identification of cancer risk factors and practising the associated protective behaviours, controlling for
\ndemographic characteristics.
\nResults: More than 90% of respondents across demographic groups identified sun exposure and smoking
\ncigarettes as moderate or large cancer risk factors. Around 80% identified passive smoking as a moderate\/large risk
\nfactor, and 40–60% identified being overweight or obese, drinking alcohol, not eating enough vegetables and not
\neating enough fruit. Women and older respondents were more likely to identify most cancer risk factors as
\nmoderate\/large, and to practise associated protective behaviours. Education was correlated with identification of
\nsmoking as a moderate\/large cancer risk factor, and with four of the seven protective behaviours. Location
\n(metropolitan\/regional) and country of birth (Australia\/other) were weak predictors of identification and of
\nprotective behaviours. Identification of a cancer risk factor as moderate\/large was a significant predictor for five out
\nof seven associated cancer-protective behaviours, controlling for demographic characteristics.
\nConclusions: These findings suggest a role for both audience segmentation and whole-of-population approaches
\nin cancer-prevention social marketing campaigns. Targeted campaigns can address beliefs of younger people and
\nmen about cancer risk factors. Traditional population campaigns can enhance awareness of being overweight,
\nalcohol consumption, and poor vegetable and fruit intake as cancer risk factors.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-9016","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"1School of Rural Health, Monash University, PO Box 666, Bendigo, VIC 3552, Australia.\r\n2School of Medicine and Public Health, University of Newcastle, University Drive, Callaghan, NSW 2308, Australia. \r\n3School of Health and Related Research, University of Sheffield, Regent Court, 30 Regent Street, Sheffield S1 4DA, UK.\r\n4Cancer Council New South Wales, PO Box 572, Kings\r\nCross, Sydney, NSW 1340, Australia.","annee":"2017","mois":"8","numero":"17:1","page":"550","auteurs":[{"ID":9009,"post_author":"0","post_date":"2018-12-03 18:06:22","post_date_gmt":"2018-12-03 17:06:22","post_content":"","post_title":"E L James","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"e-l-james","to_ping":"","pinged":"","post_modified":"2018-12-03 18:06:22","post_modified_gmt":"2018-12-03 17:06:22","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/e-l-james\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":9010,"post_author":"0","post_date":"2018-12-03 18:06:22","post_date_gmt":"2018-12-03 17:06:22","post_content":"","post_title":"Kathryn Chapman","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"kathryn-chapman","to_ping":"","pinged":"","post_modified":"2018-12-03 18:06:22","post_modified_gmt":"2018-12-03 17:06:22","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/kathryn-chapman\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":9011,"post_author":"0","post_date":"2018-12-03 18:06:23","post_date_gmt":"2018-12-03 17:06:23","post_content":"","post_title":"Rebecca Kippen","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"rebecca-kippen","to_ping":"","pinged":"","post_modified":"2018-12-03 18:06:23","post_modified_gmt":"2018-12-03 17:06:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/rebecca-kippen\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":9012,"post_author":"0","post_date":"2018-12-03 18:06:23","post_date_gmt":"2018-12-03 17:06:23","post_content":"","post_title":"Bernadette Ward","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bernadette-ward","to_ping":"","pinged":"","post_modified":"2018-12-03 18:06:23","post_modified_gmt":"2018-12-03 17:06:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/bernadette-ward\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":9013,"post_author":"0","post_date":"2018-12-03 18:06:24","post_date_gmt":"2018-12-03 17:06:24","post_content":"","post_title":"Penny Buykx","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"penny-buykx","to_ping":"","pinged":"","post_modified":"2018-12-03 18:06:24","post_modified_gmt":"2018-12-03 17:06:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/penny-buykx\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":9014,"post_author":"0","post_date":"2018-12-03 18:06:24","post_date_gmt":"2018-12-03 17:06:24","post_content":"","post_title":"Ardel Shamsullah","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ardel-shamsullah","to_ping":"","pinged":"","post_modified":"2018-12-03 18:06:24","post_modified_gmt":"2018-12-03 17:06:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/ardel-shamsullah\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":9015,"post_author":"0","post_date":"2018-12-03 18:06:25","post_date_gmt":"2018-12-03 17:06:25","post_content":"","post_title":"wendy whatson","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"wendy-whatson","to_ping":"","pinged":"","post_modified":"2018-12-03 18:06:25","post_modified_gmt":"2018-12-03 17:06:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/wendy-whatson\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[]},"yoast_head":"\nIdentification of cancer risk and associated behaviour: implications for social marketing campaigns for cancer prevention - Aprifel<\/title>\n<meta name=\"description\" content=\"Identification of cancer risk and associated behaviour: implications for social marketing campaigns for cancer prevention - Aprifel\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Identification of cancer risk and associated behaviour: implications for social marketing campaigns for cancer prevention\" \/>\n<meta property=\"og:description\" content=\"Identification of cancer risk and associated behaviour: implications for social marketing campaigns for cancer prevention\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/identification-of-cancer-risk-and-associated-behaviour-implications\/\" \/>\n<meta property=\"og:site_name\" content=\"Aprifel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/identification-of-cancer-risk-and-associated-behaviour-implications\/\",\"url\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/identification-of-cancer-risk-and-associated-behaviour-implications\/\",\"name\":\"Identification of cancer risk and associated behaviour: implications for social marketing campaigns for cancer prevention - Aprifel\",\"isPartOf\":{\"@id\":\"https:\/\/www.aprifel.com\/fr\/#website\"},\"datePublished\":\"2018-12-03T17:06:25+00:00\",\"dateModified\":\"2018-12-03T17:06:25+00:00\",\"description\":\"Identification of cancer risk and associated behaviour: implications for social marketing campaigns for cancer prevention - Aprifel\",\"breadcrumb\":{\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/identification-of-cancer-risk-and-associated-behaviour-implications\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/identification-of-cancer-risk-and-associated-behaviour-implications\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/identification-of-cancer-risk-and-associated-behaviour-implications\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.aprifel.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"R\u00e9sum\u00e9s\",\"item\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Identification of cancer risk and associated behaviour: implications for social marketing campaigns for cancer prevention\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aprifel.com\/fr\/#website\",\"url\":\"https:\/\/www.aprifel.com\/fr\/\",\"name\":\"Aprifel\",\"description\":\"Agence pour la Recherche et l\u2019Information en Fruits et L\u00e9gumes\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aprifel.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Identification of cancer risk and associated behaviour: implications for social marketing campaigns for cancer prevention - Aprifel","description":"Identification of cancer risk and associated behaviour: implications for social marketing campaigns for cancer prevention - Aprifel","robots":{"index":"noindex","follow":"follow"},"og_locale":"fr_FR","og_type":"article","og_title":"Identification of cancer risk and associated behaviour: implications for social marketing campaigns for cancer prevention","og_description":"Identification of cancer risk and associated behaviour: implications for social marketing campaigns for cancer prevention","og_url":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/identification-of-cancer-risk-and-associated-behaviour-implications\/","og_site_name":"Aprifel","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/identification-of-cancer-risk-and-associated-behaviour-implications\/","url":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/identification-of-cancer-risk-and-associated-behaviour-implications\/","name":"Identification of cancer risk and associated behaviour: implications for social marketing campaigns for cancer prevention - Aprifel","isPartOf":{"@id":"https:\/\/www.aprifel.com\/fr\/#website"},"datePublished":"2018-12-03T17:06:25+00:00","dateModified":"2018-12-03T17:06:25+00:00","description":"Identification of cancer risk and associated behaviour: implications for social marketing campaigns for cancer prevention - Aprifel","breadcrumb":{"@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/identification-of-cancer-risk-and-associated-behaviour-implications\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/identification-of-cancer-risk-and-associated-behaviour-implications\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/identification-of-cancer-risk-and-associated-behaviour-implications\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.aprifel.com\/fr\/"},{"@type":"ListItem","position":2,"name":"R\u00e9sum\u00e9s","item":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/"},{"@type":"ListItem","position":3,"name":"Identification of cancer risk and associated behaviour: implications for social marketing campaigns for cancer prevention"}]},{"@type":"WebSite","@id":"https:\/\/www.aprifel.com\/fr\/#website","url":"https:\/\/www.aprifel.com\/fr\/","name":"Aprifel","description":"Agence pour la Recherche et l\u2019Information en Fruits et L\u00e9gumes","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aprifel.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/resume\/9016"}],"collection":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/resume"}],"about":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/types\/resume"}],"wp:attachment":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/media?parent=9016"}],"wp:term":[{"taxonomy":"mots_cles","embeddable":true,"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/mots_cles?post=9016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}