{"id":8350,"date":"2018-02-01T00:00:00","date_gmt":"2018-12-03T16:59:12","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/sweet-taste-of-prosocial-status-signaling-when-eating-organic\/"},"modified":"2018-12-03T17:59:12","modified_gmt":"2018-12-03T16:59:12","slug":"sweet-taste-of-prosocial-status-signaling-when-eating-organic","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/sweet-taste-of-prosocial-status-signaling-when-eating-organic\/","title":{"rendered":"Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful."},"content":{"rendered":"<p style=\"text-align:justify\">As the current research suggests that there are links between prosocial acts and status signaling (including sustainable consumer choices), we empirically study (with three experiments) whether food consumers go green to be seen. First, we examine how activating a motive for status influences prosocial organic food preferences. Then, we examine how the social visibility of the choice (private vs. public) affects these preferences. We found that when consumers&#039; desire for status was elicited, they preferred organic food products significantly over their nonorganic counterparts; making the choice situation visible created the same effect. Finally, we go beyond consumers&#039; evaluative and behavioral domains that have typically been addressed to investigate whether this (nonconscious) &quot;going green to be seen&quot; effect is also evident at the level of more physiologically-driven food responses. Indeed, status motives and reputational concerns created an improved senso-emotional experience of organic food. Specifically, when consumers were led to believe that they have to share their organic food taste experiences with others, an elevation could be detected not only in the pleasantness ratings but also in how joyful and hopeful they felt after eating a food sample. We claim that the reason for this is that a tendency to favor organic foods can be viewed as a costly signaling trait, leading to flaunting about one&#039;s prosocial tendencies. According to these findings, highlighting socially disapproved consumption motives, such as reputation management, may be an effective way to increase the relatively low sales of organic foods and thereby promote sustainable consumer behavior.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-8350","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"University of Vaasa, Department of Marketing, Foodwest Ltd, Vaasantie 1 C, 60100 Sein\u00e4joki, Finland. Electronic address: petteri.puska@uva.fi.","annee":"2018","mois":"2","numero":"121","page":"348-359","auteurs":[{"ID":8345,"post_author":"0","post_date":"2018-12-03 17:59:09","post_date_gmt":"2018-12-03 16:59:09","post_content":"","post_title":"Petteri Puska","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"petteri-puska","to_ping":"","pinged":"","post_modified":"2018-12-03 17:59:09","post_modified_gmt":"2018-12-03 16:59:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/petteri-puska\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":8346,"post_author":"0","post_date":"2018-12-03 17:59:09","post_date_gmt":"2018-12-03 16:59:09","post_content":"","post_title":"Sami Kurki","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sami-kurki","to_ping":"","pinged":"","post_modified":"2018-12-03 17:59:09","post_modified_gmt":"2018-12-03 16:59:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/sami-kurki\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":8347,"post_author":"0","post_date":"2018-12-03 17:59:10","post_date_gmt":"2018-12-03 16:59:10","post_content":"","post_title":"Merja L\u00e4hdesm\u00e4ki","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"merja-lahdesmaki","to_ping":"","pinged":"","post_modified":"2018-12-03 17:59:10","post_modified_gmt":"2018-12-03 16:59:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/merja-lahdesmaki\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":8348,"post_author":"0","post_date":"2018-12-03 17:59:11","post_date_gmt":"2018-12-03 16:59:11","post_content":"","post_title":"Marjo Siltaoja","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"marjo-siltaoja","to_ping":"","pinged":"","post_modified":"2018-12-03 17:59:11","post_modified_gmt":"2018-12-03 16:59:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/marjo-siltaoja\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":8349,"post_author":"0","post_date":"2018-12-03 17:59:11","post_date_gmt":"2018-12-03 16:59:11","post_content":"","post_title":"Harri Luomala","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"harri-luomala","to_ping":"","pinged":"","post_modified":"2018-12-03 17:59:11","post_modified_gmt":"2018-12-03 16:59:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/harri-luomala\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":1108,"post_author":"0","post_date":"2018-12-03 14:49:52","post_date_gmt":"2018-12-03 13:49:52","post_content":"","post_title":"Appetite","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"appetite","to_ping":"","pinged":"","post_modified":"2018-12-03 14:49:52","post_modified_gmt":"2018-12-03 13:49:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/appetite\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful. - Aprifel<\/title>\n<meta name=\"description\" content=\"Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful. - Aprifel\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful.\" \/>\n<meta property=\"og:description\" content=\"Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/sweet-taste-of-prosocial-status-signaling-when-eating-organic\/\" \/>\n<meta property=\"og:site_name\" content=\"Aprifel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/sweet-taste-of-prosocial-status-signaling-when-eating-organic\/\",\"url\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/sweet-taste-of-prosocial-status-signaling-when-eating-organic\/\",\"name\":\"Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful. - Aprifel\",\"isPartOf\":{\"@id\":\"https:\/\/www.aprifel.com\/fr\/#website\"},\"datePublished\":\"2018-12-03T16:59:12+00:00\",\"dateModified\":\"2018-12-03T16:59:12+00:00\",\"description\":\"Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful. - Aprifel\",\"breadcrumb\":{\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/sweet-taste-of-prosocial-status-signaling-when-eating-organic\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/sweet-taste-of-prosocial-status-signaling-when-eating-organic\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/sweet-taste-of-prosocial-status-signaling-when-eating-organic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.aprifel.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"R\u00e9sum\u00e9s\",\"item\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aprifel.com\/fr\/#website\",\"url\":\"https:\/\/www.aprifel.com\/fr\/\",\"name\":\"Aprifel\",\"description\":\"Agence pour la Recherche et l\u2019Information en Fruits et L\u00e9gumes\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aprifel.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful. - Aprifel","description":"Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful. - Aprifel","robots":{"index":"noindex","follow":"follow"},"og_locale":"fr_FR","og_type":"article","og_title":"Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful.","og_description":"Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful.","og_url":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/sweet-taste-of-prosocial-status-signaling-when-eating-organic\/","og_site_name":"Aprifel","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/sweet-taste-of-prosocial-status-signaling-when-eating-organic\/","url":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/sweet-taste-of-prosocial-status-signaling-when-eating-organic\/","name":"Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful. - Aprifel","isPartOf":{"@id":"https:\/\/www.aprifel.com\/fr\/#website"},"datePublished":"2018-12-03T16:59:12+00:00","dateModified":"2018-12-03T16:59:12+00:00","description":"Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful. - Aprifel","breadcrumb":{"@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/sweet-taste-of-prosocial-status-signaling-when-eating-organic\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/sweet-taste-of-prosocial-status-signaling-when-eating-organic\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/sweet-taste-of-prosocial-status-signaling-when-eating-organic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.aprifel.com\/fr\/"},{"@type":"ListItem","position":2,"name":"R\u00e9sum\u00e9s","item":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/"},{"@type":"ListItem","position":3,"name":"Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful."}]},{"@type":"WebSite","@id":"https:\/\/www.aprifel.com\/fr\/#website","url":"https:\/\/www.aprifel.com\/fr\/","name":"Aprifel","description":"Agence pour la Recherche et l\u2019Information en Fruits et L\u00e9gumes","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aprifel.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/resume\/8350"}],"collection":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/resume"}],"about":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/types\/resume"}],"wp:attachment":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/media?parent=8350"}],"wp:term":[{"taxonomy":"mots_cles","embeddable":true,"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/mots_cles?post=8350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}