{"id":7984,"date":"2018-02-01T00:00:00","date_gmt":"2018-12-03T16:55:00","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/the-effectiveness-of-self-regulation-in-limiting-the-advertising\/"},"modified":"2018-12-03T17:55:00","modified_gmt":"2018-12-03T16:55:00","slug":"the-effectiveness-of-self-regulation-in-limiting-the-advertising","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/the-effectiveness-of-self-regulation-in-limiting-the-advertising\/","title":{"rendered":"The effectiveness of self-regulation in limiting the advertising of unhealthy foods and beverages on children’s preferred websites in Canada."},"content":{"rendered":"

OBJECTIVE<\/strong>
\nTo assess the effectiveness of the self-regulatory Canadian Children's Food and Beverage Advertising Initiative (CAI) in limiting advertising of unhealthy foods and beverages on children's preferred websites in Canada. Design\/Setting\/Subjects Syndicated Internet advertising exposure data were used to identify the ten most popular websites for children (aged 2-11 years) and determine the frequency of food\/beverage banner and pop-up ads on these websites from June 2015 to May 2016. Nutrition information for advertised products was collected and their nutrient content per 100 g was calculated. Nutritional quality of all food\/beverage ads was assessed using the Pan American Health Organization (PAHO) and UK Nutrient Profile Models (NPM). Nutritional quality of CAI and non-CAI company ads was compared using χ 2 analyses and independent t tests.<\/p>\n

RESULTS<\/strong>
\nAbout 54 million food\/beverage ads were viewed on children's preferred websites from June 2015 to May 2016. Most (93·4 %) product ads were categorized as excessive in fat, Na or free sugars as per the PAHO NPM and 73·8 % were deemed less healthy according to the UK NPM. CAI-company ads were 2·2 times more likely (OR; 99 % CI) to be excessive in at least one nutrient (2·2; 2·1, 2·2, P<0·001) and 2·5 times more likely to be deemed less healthy (2·5; 2·5, 2·5, P<0·001) than non-CAI ads. On average, CAI-company product ads also contained (mean difference; 99 % CI) more energy (141; 141·1, 141·4 kcal, P<0·001, r=0·55), sugar (18·2; 18·2, 18·2 g, P<0·001, r=0·68) and Na (70·0; 69·7, 70·0 mg, P<0·001, r=0·23) per 100 g serving than non-CAI ads.<\/p>\n

CONCLUSIONS<\/strong>
\nThe CAI is not limiting unhealthy food and beverage advertising on children's preferred websites in Canada. Mandatory regulations are needed.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-7984","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"School of Epidemiology and Public Health, Faculty of Medicine,University of Ottawa,600 Peter Morand Crescent,Room 301J,Ottawa,Ontario,Canada,K1G 5Z3.","annee":"2018","mois":"2","numero":"","page":"1-10","auteurs":[{"ID":4485,"post_author":"0","post_date":"2018-12-03 17:17:57","post_date_gmt":"2018-12-03 16:17:57","post_content":"","post_title":"Monique Potvin Kent","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"monique-potvin-kent","to_ping":"","pinged":"","post_modified":"2018-12-03 17:17:57","post_modified_gmt":"2018-12-03 16:17:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/monique-potvin-kent\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":4486,"post_author":"0","post_date":"2018-12-03 17:17:57","post_date_gmt":"2018-12-03 16:17:57","post_content":"","post_title":"Elise Pauz\u00e9","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"elise-pauze","to_ping":"","pinged":"","post_modified":"2018-12-03 17:17:57","post_modified_gmt":"2018-12-03 16:17:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/elise-pauze\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":1299,"post_author":"0","post_date":"2018-12-03 15:58:08","post_date_gmt":"2018-12-03 14:58:08","post_content":"","post_title":"Public health nutrition","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"public-health-nutrition","to_ping":"","pinged":"","post_modified":"2018-12-03 15:58:08","post_modified_gmt":"2018-12-03 14:58:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/public-health-nutrition\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"\nThe effectiveness of self-regulation in limiting the advertising of unhealthy foods and beverages on children's preferred websites in Canada. - 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