{"id":62020,"date":"2013-11-01T00:00:00","date_gmt":"2018-12-04T08:07:08","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/receptivity-to-television-fast-food-restaurant-marketing\/"},"modified":"2018-12-04T09:07:08","modified_gmt":"2018-12-04T08:07:08","slug":"receptivity-to-television-fast-food-restaurant-marketing","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/receptivity-to-television-fast-food-restaurant-marketing\/","title":{"rendered":"Receptivity to television fast-food restaurant marketing and obesity among U.S. Youth."},"content":{"rendered":"<p><strong>BACKGROUND<\/strong><br \/>\nAdvertisement of fast food on TV may contribute to youth obesity.<\/p>\n<p><strong>OBJECTIVE<\/strong><br \/>\nThe goal of the study was to use cued recall to determine whether TV fast-food advertising is associated with youth obesity.<\/p>\n<p><strong>METHODS<\/strong><br \/>\nA national sample of 2541 U.S. youth, aged 15-23 years, were surveyed in 2010-2011; data were analyzed in 2012. Respondents viewed a random subset of 20 advertisement frames (with brand names removed) selected from national TV fast-food restaurant advertisements (n=535) aired in the previous year. Respondents were asked if they had seen the advertisement, if they liked it, and if they could name the brand. A TV fast-food advertising receptivity score (a measure of exposure and response) was assigned; a 1-point increase was equivalent to affirmative responses to all three queries for two separate advertisements. Adjusted odds of obesity (based on self-reported height and weight), given higher TV fast-food advertising receptivity, are reported.<\/p>\n<p><strong>RESULTS<\/strong><br \/>\nThe prevalence of overweight and obesity, weighted to the U.S. population, was 20% and 16%, respectively. Obesity, sugar-sweetened beverage consumption, fast-food restaurant visit frequency, weekday TV time, and TV alcohol advertising receptivity were associated with higher TV fast-food advertising receptivity (median=3.3 [interquartile range: 2.2-4.2]). Only household income, TV time, and TV fast-food advertising receptivity retained multivariate associations with obesity. For every 1-point increase in TV fast-food advertising receptivity score, the odds of obesity increased by 19% (OR=1.19, 95% CI=1.01, 1.40). There was no association between receptivity to televised alcohol advertisements or fast-food restaurant visit frequency and obesity.<\/p>\n<p><strong>CONCLUSIONS<\/strong><br \/>\nUsing a cued-recall assessment, TV fast-food advertising receptivity was found to be associated with youth obesity.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-62020","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Department of Pediatrics, Geisel School of Medicine at Dartmouth, Lebanon, New Hampshire; Department of Community and Family Medicine, Geisel School of Medicine at Dartmouth, Lebanon, New Hampshire; Norris Cotton Cancer Center, Lebanon, New Hampshire. Electronic address: Auden.C.McClure@Hitchcock.org.","annee":"2013","mois":"11","numero":"45:5","page":"560-568","auteurs":[{"ID":62017,"post_author":"0","post_date":"2018-12-04 09:07:05","post_date_gmt":"2018-12-04 08:07:05","post_content":"","post_title":"Auden C Mcclure","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"auden-c-mcclure","to_ping":"","pinged":"","post_modified":"2018-12-04 09:07:05","post_modified_gmt":"2018-12-04 08:07:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/auden-c-mcclure\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":62018,"post_author":"0","post_date":"2018-12-04 09:07:06","post_date_gmt":"2018-12-04 08:07:06","post_content":"","post_title":"Susanne E Tanski","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"susanne-e-tanski","to_ping":"","pinged":"","post_modified":"2018-12-04 09:07:06","post_modified_gmt":"2018-12-04 08:07:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/susanne-e-tanski\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":23153,"post_author":"0","post_date":"2018-12-03 21:19:24","post_date_gmt":"2018-12-03 20:19:24","post_content":"","post_title":"Diane Gilbert-diamond","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"diane-gilbert-diamond","to_ping":"","pinged":"","post_modified":"2018-12-03 21:19:24","post_modified_gmt":"2018-12-03 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17:14:46","post_content":"","post_title":"Zhigang Li","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"zhigang-li","to_ping":"","pinged":"","post_modified":"2018-12-03 18:14:46","post_modified_gmt":"2018-12-03 17:14:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/zhigang-li\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":62019,"post_author":"0","post_date":"2018-12-04 09:07:07","post_date_gmt":"2018-12-04 08:07:07","post_content":"","post_title":"Zhongze Li","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"zhongze-li","to_ping":"","pinged":"","post_modified":"2018-12-04 09:07:07","post_modified_gmt":"2018-12-04 08:07:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/zhongze-li\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":23154,"post_author":"0","post_date":"2018-12-03 21:19:25","post_date_gmt":"2018-12-03 20:19:25","post_content":"","post_title":"James D Sargent","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"james-d-sargent","to_ping":"","pinged":"","post_modified":"2018-12-03 21:19:25","post_modified_gmt":"2018-12-03 20:19:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/james-d-sargent\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":1601,"post_author":"0","post_date":"2018-12-03 16:00:52","post_date_gmt":"2018-12-03 15:00:52","post_content":"","post_title":"American journal 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15:00:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/am-j-prev-med\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Receptivity to television fast-food restaurant marketing and obesity among U.S. Youth. - Aprifel<\/title>\n<meta name=\"description\" content=\"Receptivity to television fast-food restaurant marketing and obesity among U.S. Youth. - Aprifel\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Receptivity to television fast-food restaurant marketing and obesity among U.S. Youth.\" \/>\n<meta property=\"og:description\" content=\"Receptivity to television 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