{"id":61862,"date":"2013-08-01T00:00:00","date_gmt":"2018-12-04T08:04:19","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/eat-drink-and-gamble-marketing-messages-about-risky\/"},"modified":"2018-12-04T09:04:19","modified_gmt":"2018-12-04T08:04:19","slug":"eat-drink-and-gamble-marketing-messages-about-risky","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/eat-drink-and-gamble-marketing-messages-about-risky\/","title":{"rendered":"Eat, drink and gamble: marketing messages about &lsquo;risky&rsquo; products in an Australian major sporting series."},"content":{"rendered":"<p><strong>BACKGROUND<\/strong><br \/>\nTo investigate the alcohol, gambling, and unhealthy food marketing strategies during a nationally televised, free to air, sporting series in Australia.<\/p>\n<p><strong>METHODS\/APPROACH<\/strong><br \/>\nUsing the Australian National Rugby League 2012 State of Origin three-game series, we conducted a mixed methods content analysis of the frequency, duration, placement and content of advertising strategies, comparing these strategies both within and across the three games.<\/p>\n<p><strong>RESULTS<\/strong><br \/>\nThere were a total of 4445 episodes (mean = 1481.67, SD=336.58), and 233.23 minutes (mean=77.74, SD=7.31) of marketing for alcoholic beverages, gambling products and unhealthy foods and non-alcoholic beverages during the 360 minutes of televised coverage of the three State of Origin 2012 games. This included an average per game of 1354 episodes (SD=368.79) and 66.29 minutes (SD=7.62) of alcohol marketing; 110.67 episodes (SD=43.89), and 8.72 minutes (SD=1.29) of gambling marketing; and 17 episodes (SD=7.55), and 2.74 minutes (SD=10.78) of unhealthy food and beverage marketing. Content analysis revealed that there was a considerable embedding of product marketing within the match play, including within match commentary, sporting equipment, and special replays.<\/p>\n<p><strong>CONCLUSIONS<\/strong><br \/>\nSport is increasingly used as a vehicle for the promotion of range of &#039;risky consumption&#039; products. This study raises important ethical and health policy questions about the extent and impact of saturation and incidental marketing strategies on health and wellbeing, the transparency of embedded marketing strategies, and how these strategies may influence product consumption.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-61862","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Centre for Health Initiatives, Faculty of Social Sciences, University of Wollongong, Wollongong, NSW 2522, Australia. slthomas@uow.edu.au.","annee":"2013","mois":"8","numero":"13:1","page":"719","auteurs":[{"ID":61860,"post_author":"0","post_date":"2018-12-04 09:04:18","post_date_gmt":"2018-12-04 08:04:18","post_content":"","post_title":"Sophie Lindsay","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sophie-lindsay","to_ping":"","pinged":"","post_modified":"2018-12-04 09:04:18","post_modified_gmt":"2018-12-04 08:04:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/sophie-lindsay\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":22282,"post_author":"0","post_date":"2018-12-03 21:01:43","post_date_gmt":"2018-12-03 20:01:43","post_content":"","post_title":"Samantha Thomas","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"samantha-thomas","to_ping":"","pinged":"","post_modified":"2018-12-03 21:01:43","post_modified_gmt":"2018-12-03 20:01:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/samantha-thomas\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":34902,"post_author":"0","post_date":"2018-12-04 00:36:22","post_date_gmt":"2018-12-03 23:36:22","post_content":"","post_title":"Sophie Lewis","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sophie-lewis","to_ping":"","pinged":"","post_modified":"2018-12-04 00:36:22","post_modified_gmt":"2018-12-03 23:36:22","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/sophie-lewis\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":61861,"post_author":"0","post_date":"2018-12-04 09:04:19","post_date_gmt":"2018-12-04 08:04:19","post_content":"","post_title":"Kate Westberg","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"kate-westberg","to_ping":"","pinged":"","post_modified":"2018-12-04 09:04:19","post_modified_gmt":"2018-12-04 08:04:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/kate-westberg\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":30973,"post_author":"0","post_date":"2018-12-03 23:38:57","post_date_gmt":"2018-12-03 22:38:57","post_content":"","post_title":"A Rob Moodie","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"a-rob-moodie","to_ping":"","pinged":"","post_modified":"2018-12-03 23:38:57","post_modified_gmt":"2018-12-03 22:38:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/a-rob-moodie\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":42295,"post_author":"0","post_date":"2018-12-04 02:47:00","post_date_gmt":"2018-12-04 01:47:00","post_content":"","post_title":"Sandra Jones","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sandra-jones","to_ping":"","pinged":"","post_modified":"2018-12-04 02:47:00","post_modified_gmt":"2018-12-04 01:47:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/sandra-jones\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":1292,"post_author":"0","post_date":"2018-12-03 15:58:04","post_date_gmt":"2018-12-03 14:58:04","post_content":"","post_title":"BMC PUBLIC HEALTH.","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bmc-public-health","to_ping":"","pinged":"","post_modified":"2018-12-03 15:58:04","post_modified_gmt":"2018-12-03 14:58:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/bmc-public-health\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Eat, drink and gamble: marketing messages about &#039;risky&#039; products in an Australian major sporting series. - Aprifel<\/title>\n<meta name=\"description\" content=\"Eat, drink and gamble: marketing messages about &#039;risky&#039; products in an Australian major sporting series. - Aprifel\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eat, drink and gamble: marketing messages about &#039;risky&#039; products in an Australian major sporting series.\" \/>\n<meta property=\"og:description\" content=\"Eat, drink and gamble: marketing messages about &#039;risky&#039; products in an Australian major sporting series.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/eat-drink-and-gamble-marketing-messages-about-risky\/\" \/>\n<meta property=\"og:site_name\" content=\"Aprifel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/eat-drink-and-gamble-marketing-messages-about-risky\/\",\"url\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/eat-drink-and-gamble-marketing-messages-about-risky\/\",\"name\":\"Eat, drink and gamble: marketing messages about 'risky' products in an Australian major sporting series. - Aprifel\",\"isPartOf\":{\"@id\":\"https:\/\/www.aprifel.com\/fr\/#website\"},\"datePublished\":\"2018-12-04T08:04:19+00:00\",\"dateModified\":\"2018-12-04T08:04:19+00:00\",\"description\":\"Eat, drink and gamble: marketing messages about 'risky' products in an Australian major sporting series. - Aprifel\",\"breadcrumb\":{\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/eat-drink-and-gamble-marketing-messages-about-risky\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/eat-drink-and-gamble-marketing-messages-about-risky\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/eat-drink-and-gamble-marketing-messages-about-risky\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.aprifel.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"R\u00e9sum\u00e9s\",\"item\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Eat, drink and gamble: marketing messages about &lsquo;risky&rsquo; products in an Australian major sporting series.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aprifel.com\/fr\/#website\",\"url\":\"https:\/\/www.aprifel.com\/fr\/\",\"name\":\"Aprifel\",\"description\":\"Agence pour la Recherche et l\u2019Information en Fruits et L\u00e9gumes\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aprifel.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Eat, drink and gamble: marketing messages about 'risky' products in an Australian major sporting series. - Aprifel","description":"Eat, drink and gamble: marketing messages about 'risky' products in an Australian major sporting series. - Aprifel","robots":{"index":"noindex","follow":"follow"},"og_locale":"fr_FR","og_type":"article","og_title":"Eat, drink and gamble: marketing messages about 'risky' products in an Australian major sporting series.","og_description":"Eat, drink and gamble: marketing messages about 'risky' products in an Australian major sporting series.","og_url":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/eat-drink-and-gamble-marketing-messages-about-risky\/","og_site_name":"Aprifel","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/eat-drink-and-gamble-marketing-messages-about-risky\/","url":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/eat-drink-and-gamble-marketing-messages-about-risky\/","name":"Eat, drink and gamble: marketing messages about 'risky' products in an Australian major sporting series. - Aprifel","isPartOf":{"@id":"https:\/\/www.aprifel.com\/fr\/#website"},"datePublished":"2018-12-04T08:04:19+00:00","dateModified":"2018-12-04T08:04:19+00:00","description":"Eat, drink and gamble: marketing messages about 'risky' products in an Australian major sporting series. - Aprifel","breadcrumb":{"@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/eat-drink-and-gamble-marketing-messages-about-risky\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/eat-drink-and-gamble-marketing-messages-about-risky\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/eat-drink-and-gamble-marketing-messages-about-risky\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.aprifel.com\/fr\/"},{"@type":"ListItem","position":2,"name":"R\u00e9sum\u00e9s","item":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/"},{"@type":"ListItem","position":3,"name":"Eat, drink and gamble: marketing messages about &lsquo;risky&rsquo; products in an Australian major sporting series."}]},{"@type":"WebSite","@id":"https:\/\/www.aprifel.com\/fr\/#website","url":"https:\/\/www.aprifel.com\/fr\/","name":"Aprifel","description":"Agence pour la Recherche et l\u2019Information en Fruits et L\u00e9gumes","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aprifel.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/resume\/61862"}],"collection":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/resume"}],"about":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/types\/resume"}],"wp:attachment":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/media?parent=61862"}],"wp:term":[{"taxonomy":"mots_cles","embeddable":true,"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/mots_cles?post=61862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}