{"id":61370,"date":"2013-12-01T00:00:00","date_gmt":"2018-12-04T07:55:52","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/evaluating-the-effectiveness-of-an-australian-obesity-mass-media\/"},"modified":"2018-12-04T08:55:52","modified_gmt":"2018-12-04T07:55:52","slug":"evaluating-the-effectiveness-of-an-australian-obesity-mass-media","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/evaluating-the-effectiveness-of-an-australian-obesity-mass-media\/","title":{"rendered":"Evaluating the effectiveness of an Australian obesity mass-media campaign: how did the &lsquo;Measure-Up&rsquo; campaign measure up in New South Wales?"},"content":{"rendered":"<p>In 2008, the Australian Government launched a mass-media campaign &#039;Measure-Up&#039; to reduce lifestyle-related chronic disease risk. Innovative campaign messages linked waist circumference and chronic disease risk. Communication channels for the campaign included television, press, radio and outdoor advertising and local community activities. This analysis examines the impact of the campaign in the state of New South Wales, Australia. Cross-sectional telephone surveys (n = 1006 adults pre- and post-campaign) covered self-reported diet and physical activity, campaign awareness, knowledge about waist circumference, personal relevance of the message, perceived confidence to make lifestyle changes and waist-measuring behaviours. The campaign achieved high unprompted (38%) and prompted (89%) awareness. From pre- to post-campaign, knowledge and personal relevance of the link between waist circumference and chronic disease and waist measuring behaviour increased, although there were no significant changes in reported fruit and vegetable intake nor in physical activity. Knowledge of the correct waist measurement threshold for chronic disease risk increased over 5-fold, adjusted for demographic characteristics. &#039;Measure-Up&#039; was successful at communicating the new campaign messages. Continued long-term investment in campaigns such as &#039;Measure-Up&#039;, supplemented with community-based health promotion, may contribute to population risk factor understanding and behaviour change to reduce chronic disease.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-61370","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Cancer Australia, Level 14, 300 Elizabeth St, Surry Hills, NSW 2010, Australia and Prevention Research Collaboration, Level 2, Medical Foundation Building, 92 Parramatta Rd, University of Sydney, Camperdown, NSW 2006, Australia.","annee":"2013","mois":"12","numero":"28:6","page":"1029-1039","auteurs":[{"ID":61368,"post_author":"0","post_date":"2018-12-04 08:55:51","post_date_gmt":"2018-12-04 07:55:51","post_content":"","post_title":"E L King","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"e-l-king","to_ping":"","pinged":"","post_modified":"2018-12-04 08:55:51","post_modified_gmt":"2018-12-04 07:55:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/e-l-king\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":61369,"post_author":"0","post_date":"2018-12-04 08:55:51","post_date_gmt":"2018-12-04 07:55:51","post_content":"","post_title":"A C Grunseit","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"a-c-grunseit","to_ping":"","pinged":"","post_modified":"2018-12-04 08:55:51","post_modified_gmt":"2018-12-04 07:55:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/a-c-grunseit\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":21237,"post_author":"0","post_date":"2018-12-03 20:47:01","post_date_gmt":"2018-12-03 19:47:01","post_content":"","post_title":"Adrian E Bauman","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"adrian-e-bauman","to_ping":"","pinged":"","post_modified":"2018-12-03 20:47:01","post_modified_gmt":"2018-12-03 19:47:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/adrian-e-bauman\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":13526,"post_author":"0","post_date":"2018-12-03 18:59:13","post_date_gmt":"2018-12-03 17:59:13","post_content":"","post_title":"Health education research","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"health-education-research","to_ping":"","pinged":"","post_modified":"2018-12-03 18:59:13","post_modified_gmt":"2018-12-03 17:59:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/health-education-research\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Evaluating the effectiveness of an Australian obesity mass-media campaign: how did the &#039;Measure-Up&#039; campaign measure up in New South Wales? 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