{"id":60352,"date":"2013-07-01T00:00:00","date_gmt":"2018-12-04T07:38:17","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/healthy-characters-an-investigation-of-marketing-practices\/"},"modified":"2018-12-04T08:38:17","modified_gmt":"2018-12-04T07:38:17","slug":"healthy-characters-an-investigation-of-marketing-practices","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/healthy-characters-an-investigation-of-marketing-practices\/","title":{"rendered":"Healthy characters? An investigation of marketing practices in children’s food advertising."},"content":{"rendered":"

OBJECTIVE<\/strong>
\nTo determine the nutritional quality of foods advertised with familiar children's characters and health-related messages.<\/p>\n

DESIGN<\/strong>
\nChildren's programming aired on the most popular broadcast and cable channels during 2011 was sampled to form a composite weekday and weekend day. All food advertisements (ads) included in this programming were content analyzed.<\/p>\n

PARTICIPANTS<\/strong>
\nFive hundred seventy-seven food ads.<\/p>\n

VARIABLES MEASURED<\/strong>
\nFamiliar characters promoting products were either trade or licensed characters. A product's nutritional quality was determined using the United States Department of Health and Human Services' categorizations, based on the frequency foods should be consumed. Health cues were present when a food was claimed to be healthy, physical activity was depicted, or the product was associated with fruit.<\/p>\n

ANALYSIS<\/strong>
\nFrequencies and chi square analyses were conducted; P < .05.<\/p>\n

RESULTS<\/strong>
\nNearly three quarters (73%) of food ads targeting children use a familiar character. The majority of these ads (72%) promote foods of low nutritional quality, yet 53% employ a health-related message.<\/p>\n

CONCLUSIONS AND IMPLICATIONS<\/strong>
\nFamiliar characters proliferate in food advertising to children, yet marketers do not adhere to recommendations that characters promote strictly healthy foods. Future research is needed to investigate effects and inform policy decisions in this realm.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-60352","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Department of Communication, University of Arizona, AZ. Electronic address: JSC1@email.arizona.edu.","annee":"2013","mois":"7","numero":"45:6","page":"571-577","auteurs":[{"ID":25508,"post_author":"0","post_date":"2018-12-03 22:22:09","post_date_gmt":"2018-12-03 21:22:09","post_content":"","post_title":"Jessica S Castonguay","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"jessica-s-castonguay","to_ping":"","pinged":"","post_modified":"2018-12-03 22:22:09","post_modified_gmt":"2018-12-03 21:22:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/jessica-s-castonguay\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":25509,"post_author":"0","post_date":"2018-12-03 22:22:10","post_date_gmt":"2018-12-03 21:22:10","post_content":"","post_title":"Dale L Kunkel","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dale-l-kunkel","to_ping":"","pinged":"","post_modified":"2018-12-03 22:22:10","post_modified_gmt":"2018-12-03 21:22:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/dale-l-kunkel\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":60350,"post_author":"0","post_date":"2018-12-04 08:38:16","post_date_gmt":"2018-12-04 07:38:16","post_content":"","post_title":"Paul Wright","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"paul-wright","to_ping":"","pinged":"","post_modified":"2018-12-04 08:38:16","post_modified_gmt":"2018-12-04 07:38:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/paul-wright\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":60351,"post_author":"0","post_date":"2018-12-04 08:38:17","post_date_gmt":"2018-12-04 07:38:17","post_content":"","post_title":"Caroline Duff","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"caroline-duff","to_ping":"","pinged":"","post_modified":"2018-12-04 08:38:17","post_modified_gmt":"2018-12-04 07:38:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/caroline-duff\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":1155,"post_author":"0","post_date":"2018-12-03 15:56:51","post_date_gmt":"2018-12-03 14:56:51","post_content":"","post_title":"Journal of nutrition education and behavior","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"journal-of-nutrition-education-and-behavior","to_ping":"","pinged":"","post_modified":"2018-12-03 15:56:51","post_modified_gmt":"2018-12-03 14:56:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/journal-of-nutrition-education-and-behavior\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":1414,"post_author":"0","post_date":"2018-12-03 15:59:09","post_date_gmt":"2018-12-03 14:59:09","post_content":"","post_title":"J Nutr Educ Behav.","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"j-nutr-educ-behav","to_ping":"","pinged":"","post_modified":"2018-12-03 15:59:09","post_modified_gmt":"2018-12-03 14:59:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/j-nutr-educ-behav\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"\nHealthy characters? An investigation of marketing practices in children's food advertising. - Aprifel<\/title>\n<meta name=\"description\" content=\"Healthy characters? An investigation of marketing practices in children's food advertising. - Aprifel\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Healthy characters? An investigation of marketing practices in children's food advertising.\" \/>\n<meta property=\"og:description\" content=\"Healthy characters? An investigation of marketing practices in children's food advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/healthy-characters-an-investigation-of-marketing-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"Aprifel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/healthy-characters-an-investigation-of-marketing-practices\/\",\"url\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/healthy-characters-an-investigation-of-marketing-practices\/\",\"name\":\"Healthy characters? An investigation of marketing practices in children's food advertising. - Aprifel\",\"isPartOf\":{\"@id\":\"https:\/\/www.aprifel.com\/fr\/#website\"},\"datePublished\":\"2018-12-04T07:38:17+00:00\",\"dateModified\":\"2018-12-04T07:38:17+00:00\",\"description\":\"Healthy characters? An investigation of marketing practices in children's food advertising. - Aprifel\",\"breadcrumb\":{\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/healthy-characters-an-investigation-of-marketing-practices\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/healthy-characters-an-investigation-of-marketing-practices\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/healthy-characters-an-investigation-of-marketing-practices\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.aprifel.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"R\u00e9sum\u00e9s\",\"item\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Healthy characters? An investigation of marketing practices in children’s food advertising.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aprifel.com\/fr\/#website\",\"url\":\"https:\/\/www.aprifel.com\/fr\/\",\"name\":\"Aprifel\",\"description\":\"Agence pour la Recherche et l\u2019Information en Fruits et L\u00e9gumes\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aprifel.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Healthy characters? An investigation of marketing practices in children's food advertising. - Aprifel","description":"Healthy characters? An investigation of marketing practices in children's food advertising. - Aprifel","robots":{"index":"noindex","follow":"follow"},"og_locale":"fr_FR","og_type":"article","og_title":"Healthy characters? An investigation of marketing practices in children's food advertising.","og_description":"Healthy characters? An investigation of marketing practices in children's food advertising.","og_url":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/healthy-characters-an-investigation-of-marketing-practices\/","og_site_name":"Aprifel","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/healthy-characters-an-investigation-of-marketing-practices\/","url":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/healthy-characters-an-investigation-of-marketing-practices\/","name":"Healthy characters? An investigation of marketing practices in children's food advertising. - Aprifel","isPartOf":{"@id":"https:\/\/www.aprifel.com\/fr\/#website"},"datePublished":"2018-12-04T07:38:17+00:00","dateModified":"2018-12-04T07:38:17+00:00","description":"Healthy characters? An investigation of marketing practices in children's food advertising. - Aprifel","breadcrumb":{"@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/healthy-characters-an-investigation-of-marketing-practices\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/healthy-characters-an-investigation-of-marketing-practices\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/healthy-characters-an-investigation-of-marketing-practices\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.aprifel.com\/fr\/"},{"@type":"ListItem","position":2,"name":"R\u00e9sum\u00e9s","item":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/"},{"@type":"ListItem","position":3,"name":"Healthy characters? An investigation of marketing practices in children’s food advertising."}]},{"@type":"WebSite","@id":"https:\/\/www.aprifel.com\/fr\/#website","url":"https:\/\/www.aprifel.com\/fr\/","name":"Aprifel","description":"Agence pour la Recherche et l\u2019Information en Fruits et L\u00e9gumes","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aprifel.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/resume\/60352"}],"collection":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/resume"}],"about":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/types\/resume"}],"wp:attachment":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/media?parent=60352"}],"wp:term":[{"taxonomy":"mots_cles","embeddable":true,"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/mots_cles?post=60352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}