{"id":45910,"date":"2007-10-01T00:00:00","date_gmt":"2018-12-04T02:48:33","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/the-use-of-programme-planning-and-social-marketing-models-by\/"},"modified":"2018-12-04T03:48:33","modified_gmt":"2018-12-04T02:48:33","slug":"the-use-of-programme-planning-and-social-marketing-models-by","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/the-use-of-programme-planning-and-social-marketing-models-by\/","title":{"rendered":"The use of programme planning and social marketing models by a state public health agency: a case study"},"content":{"rendered":"<p style=\"text-align: justify\"><strong>OBJECTIVES<\/strong>: To investigate the use of planning models and social marketing planning principles within a state&#039;s central public health agency as a means for informing improved planning practices.<\/p>\n<p style=\"text-align: justify\"><strong>METHODS<\/strong>: Qualitative semi-structured interviews were conducted with 30 key programme planners in selected division branches, and a quantitative survey was distributed to 63 individuals responsible for programme planning in 12 programme-related branches.<\/p>\n<p style=\"text-align: justify\"><strong>RESULTS:<\/strong> Employees who have an appreciation of and support for structured programme planning and social marketing may be considered the &#039;low hanging fruit&#039; or &#039;early adopters&#039;. On the other hand, employees that do not support or understand either of the two concepts have other barriers to using social marketing when planning programmes. A framework describing the observed factors involved in programme planning on an individual, interpersonal and organizational level is presented.<\/p>\n<p style=\"text-align: justify\"><strong>CONCLUSIONS: <\/strong>Understanding the individual and structural barriers and facilitators of structured programme planning and social marketing is critical to increase the planning capacity within public health agencies.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-45910","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"University of North Carolina Greensboro, P.O. Box 26170, Greensboro, NC 27402 6170, USA.","annee":"2007","mois":"10","numero":"","page":"","auteurs":[{"ID":45906,"post_author":"0","post_date":"2018-12-04 03:48:31","post_date_gmt":"2018-12-04 02:48:31","post_content":"","post_title":"Kohr","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"kohr","to_ping":"","pinged":"","post_modified":"2018-12-04 03:48:31","post_modified_gmt":"2018-12-04 02:48:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/kohr\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":45907,"post_author":"0","post_date":"2018-12-04 03:48:31","post_date_gmt":"2018-12-04 02:48:31","post_content":"","post_title":"Strack","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"strack","to_ping":"","pinged":"","post_modified":"2018-12-04 03:48:31","post_modified_gmt":"2018-12-04 02:48:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/strack\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":45908,"post_author":"0","post_date":"2018-12-04 03:48:32","post_date_gmt":"2018-12-04 02:48:32","post_content":"","post_title":"Newton-ward","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"newton-ward","to_ping":"","pinged":"","post_modified":"2018-12-04 03:48:32","post_modified_gmt":"2018-12-04 02:48:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/newton-ward\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":45909,"post_author":"0","post_date":"2018-12-04 03:48:33","post_date_gmt":"2018-12-04 02:48:33","post_content":"","post_title":"Cooke","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cooke","to_ping":"","pinged":"","post_modified":"2018-12-04 03:48:33","post_modified_gmt":"2018-12-04 02:48:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/cooke\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":6053,"post_author":"0","post_date":"2018-12-03 17:34:19","post_date_gmt":"2018-12-03 16:34:19","post_content":"","post_title":"Public health","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"public-health","to_ping":"","pinged":"","post_modified":"2018-12-03 17:34:19","post_modified_gmt":"2018-12-03 16:34:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/public-health\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - 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