{"id":43995,"date":"2009-06-01T00:00:00","date_gmt":"2018-12-04T02:15:55","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/a-content-analysis-of-children-s-television-advertising\/"},"modified":"2018-12-04T03:15:55","modified_gmt":"2018-12-04T02:15:55","slug":"a-content-analysis-of-children-s-television-advertising","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/a-content-analysis-of-children-s-television-advertising\/","title":{"rendered":"A content analysis of children’s television advertising: focus on food and oral health."},"content":{"rendered":"

OBJECTIVES:<\/strong>
\nTo analyse the nature and content of advertising during children's popular television viewing times with the specific aims of (i) identifying the proportion of advertising time devoted to confectionery and potentially cariogenic products (those which readily give rise to dental caries, more commonly known as tooth decay); and (ii) determining whether there is a variation in the advertisement of confectionery and other high-sugar products within children's school holiday time v. outside holiday time. MethodIn five separate one-week periods, the output of the four most popular British children's commercial television channels was video-recorded during the most popular viewing times for children. In total, 503 h of television were recorded and analysed.<\/p>\n

RESULTS:<\/strong>
\nAnalysis of the recordings revealed that 16.4 % of advertising time was devoted to food products; 6.3 % of all advertising time was devoted to potentially cariogenic products. Sugared cereals were the most commonly advertised high-sugar product, followed by sweetened dairy products and confectionery (chi2 = 6524.8, df = 4, P < 0.001). The advertisement of confectionery and high-sugar foods appeared to be influenced by school holidays.<\/p>\n

CONCLUSIONS:<\/strong>
\nHealth-care professionals should be aware of the shift away from the advertisement of confectionery towards the promotion of foods that might be considered healthier but contain large amounts of hidden sugar.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-43995","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Applied Clinical Research and Public Health Group, Cardiff University School of Dentistry, Heath Park, Cardiff CF14 4XY, UK. morganmz@cardiff.ac.uk","annee":"2009","mois":"6","numero":"12:6","page":"748-755","auteurs":[{"ID":29921,"post_author":"0","post_date":"2018-12-03 23:25:27","post_date_gmt":"2018-12-03 22:25:27","post_content":"","post_title":"M Z Morgan","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"m-z-morgan","to_ping":"","pinged":"","post_modified":"2018-12-03 23:25:27","post_modified_gmt":"2018-12-03 22:25:27","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/m-z-morgan\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":29920,"post_author":"0","post_date":"2018-12-03 23:25:26","post_date_gmt":"2018-12-03 22:25:26","post_content":"","post_title":"R M Fairchild","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"r-m-fairchild","to_ping":"","pinged":"","post_modified":"2018-12-03 23:25:26","post_modified_gmt":"2018-12-03 22:25:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/r-m-fairchild\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":43993,"post_author":"0","post_date":"2018-12-04 03:15:54","post_date_gmt":"2018-12-04 02:15:54","post_content":"","post_title":"A Phillips","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"a-phillips","to_ping":"","pinged":"","post_modified":"2018-12-04 03:15:54","post_modified_gmt":"2018-12-04 02:15:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/a-phillips\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":43994,"post_author":"0","post_date":"2018-12-04 03:15:54","post_date_gmt":"2018-12-04 02:15:54","post_content":"","post_title":"L Hunter","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"l-hunter","to_ping":"","pinged":"","post_modified":"2018-12-04 03:15:54","post_modified_gmt":"2018-12-04 02:15:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/l-hunter\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":21274,"post_author":"0","post_date":"2018-12-03 20:47:31","post_date_gmt":"2018-12-03 19:47:31","post_content":"","post_title":"Kelly F J Stewart","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"kelly-f-j-stewart","to_ping":"","pinged":"","post_modified":"2018-12-03 20:47:31","post_modified_gmt":"2018-12-03 19:47:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/kelly-f-j-stewart\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":1437,"post_author":"0","post_date":"2018-12-03 15:59:21","post_date_gmt":"2018-12-03 14:59:21","post_content":"","post_title":"Public Health Nutr.","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"public-health-nutr","to_ping":"","pinged":"","post_modified":"2018-12-03 15:59:21","post_modified_gmt":"2018-12-03 14:59:21","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/public-health-nutr\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"\nA content analysis of children's television advertising: focus on food and oral health. - Aprifel<\/title>\n<meta name=\"description\" content=\"A content analysis of children's television advertising: focus on food and oral health. - Aprifel\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A content analysis of children's television advertising: focus on food and oral health.\" \/>\n<meta property=\"og:description\" content=\"A content analysis of children's television advertising: focus on food and oral health.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/a-content-analysis-of-children-s-television-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Aprifel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/a-content-analysis-of-children-s-television-advertising\/\",\"url\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/a-content-analysis-of-children-s-television-advertising\/\",\"name\":\"A content analysis of children's television advertising: focus on food and oral health. - Aprifel\",\"isPartOf\":{\"@id\":\"https:\/\/www.aprifel.com\/fr\/#website\"},\"datePublished\":\"2018-12-04T02:15:55+00:00\",\"dateModified\":\"2018-12-04T02:15:55+00:00\",\"description\":\"A content analysis of children's television advertising: focus on food and oral health. - Aprifel\",\"breadcrumb\":{\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/a-content-analysis-of-children-s-television-advertising\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/a-content-analysis-of-children-s-television-advertising\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/a-content-analysis-of-children-s-television-advertising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.aprifel.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"R\u00e9sum\u00e9s\",\"item\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"A content analysis of children’s television advertising: focus on food and oral health.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aprifel.com\/fr\/#website\",\"url\":\"https:\/\/www.aprifel.com\/fr\/\",\"name\":\"Aprifel\",\"description\":\"Agence pour la Recherche et l\u2019Information en Fruits et L\u00e9gumes\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aprifel.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"A content analysis of children's television advertising: focus on food and oral health. - Aprifel","description":"A content analysis of children's television advertising: focus on food and oral health. - Aprifel","robots":{"index":"noindex","follow":"follow"},"og_locale":"fr_FR","og_type":"article","og_title":"A content analysis of children's television advertising: focus on food and oral health.","og_description":"A content analysis of children's television advertising: focus on food and oral health.","og_url":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/a-content-analysis-of-children-s-television-advertising\/","og_site_name":"Aprifel","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/a-content-analysis-of-children-s-television-advertising\/","url":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/a-content-analysis-of-children-s-television-advertising\/","name":"A content analysis of children's television advertising: focus on food and oral health. - Aprifel","isPartOf":{"@id":"https:\/\/www.aprifel.com\/fr\/#website"},"datePublished":"2018-12-04T02:15:55+00:00","dateModified":"2018-12-04T02:15:55+00:00","description":"A content analysis of children's television advertising: focus on food and oral health. - Aprifel","breadcrumb":{"@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/a-content-analysis-of-children-s-television-advertising\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/a-content-analysis-of-children-s-television-advertising\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/a-content-analysis-of-children-s-television-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.aprifel.com\/fr\/"},{"@type":"ListItem","position":2,"name":"R\u00e9sum\u00e9s","item":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/"},{"@type":"ListItem","position":3,"name":"A content analysis of children’s television advertising: focus on food and oral health."}]},{"@type":"WebSite","@id":"https:\/\/www.aprifel.com\/fr\/#website","url":"https:\/\/www.aprifel.com\/fr\/","name":"Aprifel","description":"Agence pour la Recherche et l\u2019Information en Fruits et L\u00e9gumes","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aprifel.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/resume\/43995"}],"collection":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/resume"}],"about":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/types\/resume"}],"wp:attachment":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/media?parent=43995"}],"wp:term":[{"taxonomy":"mots_cles","embeddable":true,"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/mots_cles?post=43995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}