{"id":43218,"date":"2008-01-01T00:00:00","date_gmt":"2018-12-04T02:03:32","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/what-s-on-malaysian-television-a-survey-on-food-advertising\/"},"modified":"2018-12-04T03:03:32","modified_gmt":"2018-12-04T02:03:32","slug":"what-s-on-malaysian-television-a-survey-on-food-advertising","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/what-s-on-malaysian-television-a-survey-on-food-advertising\/","title":{"rendered":"What&rsquo;s on malaysian television? &#8211; a survey on food advertising targeting children."},"content":{"rendered":"<p>The Malaysian government recently introduced a ban on fast food advertisements targeting children on television. This study reports on data covering 6 months of television food advertising targeting children. Six out of seven of the Nation&rsquo;s commercial television networks participated (response rate = 85.7%). Based on reported timings of children&rsquo;s programmes, prime time significantly differed ( p &lt;0.05) between weekdays (mean = 1.89 +\/- 0.18 hr) and weekends (mean = 4.61 +\/- 0.33 hr). The increased trend during weekends, school vacation and Ramadhan was evident. Over the six-month period, the mean number of food advertisements appearing per month varied greatly between television stations (C = 1104; D = 643; F = 407; B = 327; A = 59; E = 47). Food advertising also increased the most in September (n = 3158), followed by July (n = 2770), August (n = 2431), October (n = 2291), November (n = 2245) and June (n = 2211). Content analysis of advertisements indicated snacks were the highest (34.5%), followed by dairy products (20.3%), sugars and candies (13.4%), biscuits (11.2%), fast food (6.7%), breakfast cereal (6.4%), beverages (4.1%), supplements (0.9%), rice (0.6%), noodles (0.5%), bread (0.3%), miscellaneous and processed foods (0.2%). Paradoxically, we found that the frequency of snack food advertised during children&#039;s prime time was 5 times more than fast foods. The sodium content (mean = 620 mg per 100g) of these snack foods was found to be highest.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-43218","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Department of Nutrition and Dietetics, Faculty of Allied Health Sciences, National University of Malaysia, Kuala Lumpur, Malaysia. tilly_karu@yahoo.co.uk","annee":"2008","mois":"0","numero":"17:3","page":"483-91","auteurs":[{"ID":3553,"post_author":"0","post_date":"2018-12-03 17:06:46","post_date_gmt":"2018-12-03 16:06:46","post_content":"","post_title":"Tilakavati Karupaiah","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"tilakavati-karupaiah","to_ping":"","pinged":"","post_modified":"2018-12-03 17:06:46","post_modified_gmt":"2018-12-03 16:06:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/tilakavati-karupaiah\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":23709,"post_author":"0","post_date":"2018-12-03 21:34:22","post_date_gmt":"2018-12-03 20:34:22","post_content":"","post_title":"Karuthan Chinna","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"karuthan-chinna","to_ping":"","pinged":"","post_modified":"2018-12-03 21:34:22","post_modified_gmt":"2018-12-03 20:34:22","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/karuthan-chinna\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":43217,"post_author":"0","post_date":"2018-12-04 03:03:32","post_date_gmt":"2018-12-04 02:03:32","post_content":"","post_title":"Mee","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mee","to_ping":"","pinged":"","post_modified":"2018-12-04 03:03:32","post_modified_gmt":"2018-12-04 02:03:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/mee\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":30313,"post_author":"0","post_date":"2018-12-03 23:30:27","post_date_gmt":"2018-12-03 22:30:27","post_content":"","post_title":"Asia Pac J Clin Nutr.","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"asia-pac-j-clin-nutr","to_ping":"","pinged":"","post_modified":"2018-12-03 23:30:27","post_modified_gmt":"2018-12-03 22:30:27","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/asia-pac-j-clin-nutr\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What&#039;s on malaysian television? 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