{"id":42392,"date":"2010-03-01T00:00:00","date_gmt":"2018-12-04T01:48:36","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/marketing-foods-to-children-and-adolescents-licensed-characters\/"},"modified":"2018-12-04T02:48:36","modified_gmt":"2018-12-04T01:48:36","slug":"marketing-foods-to-children-and-adolescents-licensed-characters","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/marketing-foods-to-children-and-adolescents-licensed-characters\/","title":{"rendered":"Marketing foods to children and adolescents: licensed characters and other promotions on packaged foods in the supermarket."},"content":{"rendered":"

Abstract
\nOBJECTIVE: To analyse cross-promotions targeted to children and adolescents on packaging in the supermarket. DESIGN: On three occasions from 2006 to 2008, researchers purchased all foods in a large supermarket that included a cross-promotion on the package. A total of 397 products were categorized by promotional partner, food category, targeted age group, promotion type, product nutrition, and company policies on marketing to children. RESULTS: The number of products with youth-oriented cross-promotions increased by 78 % during the period examined. Overall, 71 % of cross-promotions involved third-party licensed characters and 57 % appealed primarily to children under 12 years of age; however, the use of other forms of promotions increased from 5 % of the total in 2006 to 53 % in 2008, and promotions targeting pre-school and general audiences increased from 23 % to 54 % of the total. Only 18 % of products met accepted nutrition standards for foods sold to youth, and nutritional quality declined during the period examined. Food manufacturers with policies limiting marketing to children represented 65 % of all youth-oriented cross-promotions, their use of cross-promotions increased significantly, and the nutritional quality of their products did not improve. Some media companies did reduce the use of their properties on food promotions. CONCLUSIONS: Overall, the supermarket environment worsened due to an increase in cross-promotions targeted to children and adolescents and a decline in the nutritional quality of these products. This analysis failed to find improvements in food marketing to youth and highlights the need to expand current industry self-regulatory pledges.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-42392","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Rudd Center for Food Policy and Obesity, Yale University, PO Box 208369, New Haven, CT 06520-8369, USA. Jennifer.harris@yale.edu","annee":"2010","mois":"3","numero":"13:3","page":"409-17","auteurs":[{"ID":14534,"post_author":"0","post_date":"2018-12-03 19:10:51","post_date_gmt":"2018-12-03 18:10:51","post_content":"","post_title":"J L Harris","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"j-l-harris","to_ping":"","pinged":"","post_modified":"2018-12-03 19:10:51","post_modified_gmt":"2018-12-03 18:10:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/j-l-harris\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":34762,"post_author":"0","post_date":"2018-12-04 00:34:28","post_date_gmt":"2018-12-03 23:34:28","post_content":"","post_title":"M B Schwartz","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"m-b-schwartz","to_ping":"","pinged":"","post_modified":"2018-12-04 00:34:28","post_modified_gmt":"2018-12-03 23:34:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/m-b-schwartz\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":1211,"post_author":"0","post_date":"2018-12-03 15:57:21","post_date_gmt":"2018-12-03 14:57:21","post_content":"","post_title":"Kelly D Brownell","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"kelly-d-brownell","to_ping":"","pinged":"","post_modified":"2018-12-03 15:57:21","post_modified_gmt":"2018-12-03 14:57:21","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/kelly-d-brownell\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":31458,"post_author":"0","post_date":"2018-12-03 23:45:23","post_date_gmt":"2018-12-03 22:45:23","post_content":"","post_title":"PUBLIC HEALTH NUTR","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"public-health-nutr-2","to_ping":"","pinged":"","post_modified":"2018-12-03 23:45:23","post_modified_gmt":"2018-12-03 22:45:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/public-health-nutr-2\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"\nMarketing foods to children and adolescents: licensed characters and other promotions on packaged foods in the supermarket. - Aprifel<\/title>\n<meta name=\"description\" content=\"Marketing foods to children and adolescents: licensed characters and other promotions on packaged foods in the supermarket. - Aprifel\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing foods to children and adolescents: licensed characters and other promotions on packaged foods in the supermarket.\" \/>\n<meta property=\"og:description\" content=\"Marketing foods to children and adolescents: licensed characters and other promotions on packaged foods in the supermarket.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/marketing-foods-to-children-and-adolescents-licensed-characters\/\" \/>\n<meta property=\"og:site_name\" content=\"Aprifel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/marketing-foods-to-children-and-adolescents-licensed-characters\/\",\"url\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/marketing-foods-to-children-and-adolescents-licensed-characters\/\",\"name\":\"Marketing foods to children and adolescents: licensed characters and other promotions on packaged foods in the supermarket. - Aprifel\",\"isPartOf\":{\"@id\":\"https:\/\/www.aprifel.com\/fr\/#website\"},\"datePublished\":\"2018-12-04T01:48:36+00:00\",\"dateModified\":\"2018-12-04T01:48:36+00:00\",\"description\":\"Marketing foods to children and adolescents: licensed characters and other promotions on packaged foods in the supermarket. - Aprifel\",\"breadcrumb\":{\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/marketing-foods-to-children-and-adolescents-licensed-characters\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/marketing-foods-to-children-and-adolescents-licensed-characters\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/marketing-foods-to-children-and-adolescents-licensed-characters\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.aprifel.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"R\u00e9sum\u00e9s\",\"item\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing foods to children and adolescents: licensed characters and other promotions on packaged foods in the supermarket.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aprifel.com\/fr\/#website\",\"url\":\"https:\/\/www.aprifel.com\/fr\/\",\"name\":\"Aprifel\",\"description\":\"Agence pour la Recherche et l\u2019Information en Fruits et L\u00e9gumes\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aprifel.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing foods to children and adolescents: licensed characters and other promotions on packaged foods in the supermarket. - Aprifel","description":"Marketing foods to children and adolescents: licensed characters and other promotions on packaged foods in the supermarket. - Aprifel","robots":{"index":"noindex","follow":"follow"},"og_locale":"fr_FR","og_type":"article","og_title":"Marketing foods to children and adolescents: licensed characters and other promotions on packaged foods in the supermarket.","og_description":"Marketing foods to children and adolescents: licensed characters and other promotions on packaged foods in the supermarket.","og_url":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/marketing-foods-to-children-and-adolescents-licensed-characters\/","og_site_name":"Aprifel","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/marketing-foods-to-children-and-adolescents-licensed-characters\/","url":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/marketing-foods-to-children-and-adolescents-licensed-characters\/","name":"Marketing foods to children and adolescents: licensed characters and other promotions on packaged foods in the supermarket. - Aprifel","isPartOf":{"@id":"https:\/\/www.aprifel.com\/fr\/#website"},"datePublished":"2018-12-04T01:48:36+00:00","dateModified":"2018-12-04T01:48:36+00:00","description":"Marketing foods to children and adolescents: licensed characters and other promotions on packaged foods in the supermarket. - Aprifel","breadcrumb":{"@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/marketing-foods-to-children-and-adolescents-licensed-characters\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/marketing-foods-to-children-and-adolescents-licensed-characters\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/marketing-foods-to-children-and-adolescents-licensed-characters\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.aprifel.com\/fr\/"},{"@type":"ListItem","position":2,"name":"R\u00e9sum\u00e9s","item":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/"},{"@type":"ListItem","position":3,"name":"Marketing foods to children and adolescents: licensed characters and other promotions on packaged foods in the supermarket."}]},{"@type":"WebSite","@id":"https:\/\/www.aprifel.com\/fr\/#website","url":"https:\/\/www.aprifel.com\/fr\/","name":"Aprifel","description":"Agence pour la Recherche et l\u2019Information en Fruits et L\u00e9gumes","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aprifel.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/resume\/42392"}],"collection":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/resume"}],"about":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/types\/resume"}],"wp:attachment":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/media?parent=42392"}],"wp:term":[{"taxonomy":"mots_cles","embeddable":true,"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/mots_cles?post=42392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}