{"id":42154,"date":"2010-07-01T00:00:00","date_gmt":"2018-12-04T01:44:37","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/television-food-advertising-and-the-prevalence-of-childhood\/"},"modified":"2018-12-04T02:44:37","modified_gmt":"2018-12-04T01:44:37","slug":"television-food-advertising-and-the-prevalence-of-childhood","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/television-food-advertising-and-the-prevalence-of-childhood\/","title":{"rendered":"Television food advertising and the prevalence of childhood overweight and obesity: a multicountry comparison."},"content":{"rendered":"<p>Abstract<br \/>\nOBJECTIVE: To estimate the contribution of television (TV) food advertising to the prevalence of obesity among 6-11-year-old children in Australia, Great Britain (England and Scotland only), Italy, The Netherlands, Sweden and the United States. DESIGN: Data from contemporary representative studies on the prevalence of childhood obesity and on TV food advertising exposure in the above countries were entered into a mathematical simulation model. Two different effect estimators were used to calculate the reduction in prevalence of overweight and obesity in the absence of TV food advertising in each country; one based on literature and one based on experts&rsquo; estimates. SETTING: Six- to eleven-year-old children in six Western countries. RESULTS: Estimates of the average exposure of children to TV food advertising range from 1.8 min\/d in The Netherlands to 11.5 min\/d in the United States. Its contribution to the prevalence of childhood obesity is estimated at 16%-40% in the United States, 10%-28% in Australia and Italy and 4%-18% in Great Britain, Sweden and The Netherlands. CONCLUSIONS: The contribution of TV advertising of foods and drinks to the prevalence of childhood obesity differs distinctly by country and is likely to be significant in some countries.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-42154","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"School of Population Health, MPH Program, The University of Queensland, Herston, QLD, Australia. 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