{"id":41823,"date":"2010-05-01T00:00:00","date_gmt":"2018-12-04T01:38:58","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/distorted-food-pyramid-in-kids-programmes-a-content-analysis\/"},"modified":"2018-12-04T02:38:58","modified_gmt":"2018-12-04T01:38:58","slug":"distorted-food-pyramid-in-kids-programmes-a-content-analysis","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/distorted-food-pyramid-in-kids-programmes-a-content-analysis\/","title":{"rendered":"Distorted food pyramid in kids programmes: a content analysis of television advertising watched in switzerland."},"content":{"rendered":"<p>Abstract<br \/>\nBACKGROUND: In the light of increasing childhood obesity, the role of food advertisements relayed on television (TV) is of high interest. There is evidence of food commercials having an impact on children&rsquo;s food preferences, choices, consumption and obesity. We describe the product categories advertised during kids programmes, the type of food promoted and the characteristics of food commercials targeting children. METHODS: A content analysis of the commercials aired during the kids programmes of six Swiss, one German and one Italian stations was conducted. The commercials were collected over a 6-month period in 2006. RESULTS: Overall, 1365 h of kids programme were recorded and 11 613 advertisements were found: 3061 commercials (26.4%) for food, 2696 (23.3%) promoting toys, followed by those of media, cleaning products and cosmetics. Regarding the broadcast food advertisements, 55% were for fast food restaurants or candies. CONCLUSION: The results of the content analysis suggest that food advertising contributes to the obesity problem: every fourth advertisement is for food, half of them for products high in sugar and fat and hardly any for fruit or vegetables. Long-term exposure to this distortion of the pyramid of recommended food should be considered in the discussion of legal restrictions for food advertising targeting children.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-41823","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Institute of Communication and Health, Universit\u00e0 della Svizzera italiana, Lugano, Switzerland.","annee":"2010","mois":"5","numero":"","page":"","auteurs":[{"ID":41821,"post_author":"0","post_date":"2018-12-04 02:38:57","post_date_gmt":"2018-12-04 01:38:57","post_content":"","post_title":"Keller","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"keller","to_ping":"","pinged":"","post_modified":"2018-12-04 02:38:57","post_modified_gmt":"2018-12-04 01:38:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/keller\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":41822,"post_author":"0","post_date":"2018-12-04 02:38:57","post_date_gmt":"2018-12-04 01:38:57","post_content":"","post_title":"Schulz","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"schulz","to_ping":"","pinged":"","post_modified":"2018-12-04 02:38:57","post_modified_gmt":"2018-12-04 01:38:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/schulz\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":30218,"post_author":"0","post_date":"2018-12-03 23:29:15","post_date_gmt":"2018-12-03 22:29:15","post_content":"","post_title":"Eur J Public Health.","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"eur-j-public-health","to_ping":"","pinged":"","post_modified":"2018-12-03 23:29:15","post_modified_gmt":"2018-12-03 22:29:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/eur-j-public-health\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - 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