Social Marketing Theory is a comprehensive approach of program development encompassing the needs and preferences of the intended audience. It was hypothesized a Social Marketing Theory-based, registered dietitian-led, in-home, cardiovascular disease-targeted diet-education program would improve the dietary status of community-residing older women. Using a randomized control group design, this 90-day program in two North Carolina counties included 58 women (30 control; 28 intervention) ages 54 to 83 years. Data were collected using the Mini Nutritional Assessment, three 3-day food records, and program evaluations. The intervention group received two individual registered dietitian-led in-home education sessions and the control group received education material mailings (Visits 2 and 3). Pretested education materials were used. Visits\/mailings were scheduled 28 to 30 days apart. Variables measured included cardiovascular disease-related dietary practices and dietary status (Mini Nutritional Assessment). Data were analyzed using descriptive statistics, paired sample t tests, multivariant analyses, and independent t tests. Intervention and control Mini Nutritional Assessment scores improved (P=0.0001). Intervention subjects consumed more fiber than control (P=0.013) and reduced sodium intake (P=0.02). Controls reduced energy (P=0.01) and cholesterol intakes (P=0.029), likely because of the decreased food intake. The majority (n=51, 87.9%) rated the program as good to excellent and almost all (n=55, 94.8%) would recommend the program to a friend. The most popular features of the program were the individualized sessions (n=20, 34.5%) and diet analyses (n=11, 19%). These results suggest that cardiovascular disease diet-education materials utilizing Social Marketing Theory principles can lead to improved dietary status among community-residing older women.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-41395","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Department of Food Science and Human Nutrition, Iowa State University, 220 MacKay, Ames, IA 50011-1123, USA. slfranci@iastate.edu","annee":"2009","mois":"12","numero":"109:12","page":"2052-6","auteurs":[{"ID":41393,"post_author":"0","post_date":"2018-12-04 02:31:57","post_date_gmt":"2018-12-04 01:31:57","post_content":"","post_title":"Francis","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"francis-2","to_ping":"","pinged":"","post_modified":"2018-12-04 02:31:57","post_modified_gmt":"2018-12-04 01:31:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/francis-2\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":41394,"post_author":"0","post_date":"2018-12-04 02:31:58","post_date_gmt":"2018-12-04 01:31:58","post_content":"","post_title":"Taylor","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"taylor-5","to_ping":"","pinged":"","post_modified":"2018-12-04 02:31:58","post_modified_gmt":"2018-12-04 01:31:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/taylor-5\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":36485,"post_author":"0","post_date":"2018-12-04 01:00:57","post_date_gmt":"2018-12-04 00:00:57","post_content":"","post_title":"J AM DIET ASSOC.","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"j-am-diet-assoc","to_ping":"","pinged":"","post_modified":"2018-12-04 01:00:57","post_modified_gmt":"2018-12-04 00:00:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/j-am-diet-assoc\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"\n