{"id":40761,"date":"2010-07-01T00:00:00","date_gmt":"2018-12-04T01:20:54","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/compliance-with-self-regulation-of-television-food-and-beverage\/"},"modified":"2018-12-04T02:20:54","modified_gmt":"2018-12-04T01:20:54","slug":"compliance-with-self-regulation-of-television-food-and-beverage","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/compliance-with-self-regulation-of-television-food-and-beverage\/","title":{"rendered":"Compliance with self-regulation of television food and beverage advertising aimed at children in spain."},"content":{"rendered":"<p>Abstract<br \/>\nOBJECTIVE: To evaluate the level of compliance with the PAOS Code (Publicidad, Actividad, Obesidad y Salud), which establishes standards for the self-regulation of food marketing aimed at minors, in television advertising by food and beverage companies that have agreed to abide by the Code. DESIGN: The study sample consisted of food and beverage advertisements targeting children during 80 h of programming by four Spanish television networks. The level of compliance with each standard of the PAOS Code was classified into three categories: &lsquo;compliance&rsquo;, &lsquo;non-compliance&rsquo; and &lsquo;uncertain compliance&rsquo;. Overall, an advertisement was considered compliant with the PAOS Code if it met all the standards; non-compliant if it contravened one or more standards; and uncertain in all other cases. RESULTS: Of a total of 203 television advertisements from companies that agreed to the PAOS Code, the overall prevalence of non-compliance was 49.3% (v. 50.8% among those that did not agree to the code), with 20.7% of advertisements considered of uncertain compliance. Non-compliance was more frequent on Saturdays, in longer advertisements, in advertisements containing promotions or dairy products, and for advertisements from companies of French or US origin. CONCLUSIONS: Non-compliance with the PAOS Code was very high and was similar for companies that did and did not agree to the Code, casting doubt on the Code&rsquo;s effectiveness and oversight system. It seems the time has come to commit to statutory regulations that reduce the negative impact of advertising on children&rsquo;s diets, as demanded by public health experts and consumer associations.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-40761","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Unidad de Medicina Preventiva, Hospital General de Ciudad Real, c\/Tomelloso s\/n, E-13005 Ciudad Real, Spain. mromerofer@yahoo.es","annee":"2010","mois":"7","numero":"13:7","page":"1013-21","auteurs":[{"ID":1714,"post_author":"0","post_date":"2018-12-03 16:01:53","post_date_gmt":"2018-12-03 15:01:53","post_content":"","post_title":"Fernando Rodr\u00edguez-Artalejo","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"fernando-rodriguez-artalejo","to_ping":"","pinged":"","post_modified":"2018-12-03 16:01:53","post_modified_gmt":"2018-12-03 15:01:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/fernando-rodriguez-artalejo\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":40760,"post_author":"0","post_date":"2018-12-04 02:20:53","post_date_gmt":"2018-12-04 01:20:53","post_content":"","post_title":"Romero-fernandez","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"romero-fernandez","to_ping":"","pinged":"","post_modified":"2018-12-04 02:20:53","post_modified_gmt":"2018-12-04 01:20:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/romero-fernandez\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":6979,"post_author":"0","post_date":"2018-12-03 17:44:04","post_date_gmt":"2018-12-03 16:44:04","post_content":"","post_title":"Miguel \u00c1ngel Royo-Bordonada","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"miguel-angel-royo-bordonada","to_ping":"","pinged":"","post_modified":"2018-12-03 17:44:04","post_modified_gmt":"2018-12-03 16:44:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/miguel-angel-royo-bordonada\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":31458,"post_author":"0","post_date":"2018-12-03 23:45:23","post_date_gmt":"2018-12-03 22:45:23","post_content":"","post_title":"PUBLIC HEALTH NUTR","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"public-health-nutr-2","to_ping":"","pinged":"","post_modified":"2018-12-03 23:45:23","post_modified_gmt":"2018-12-03 22:45:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/public-health-nutr-2\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - 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