{"id":40120,"date":"2010-09-01T00:00:00","date_gmt":"2018-12-04T01:09:09","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/impact-of-commercials-on-food-preferences-of-low-income-minority\/"},"modified":"2018-12-04T02:09:09","modified_gmt":"2018-12-04T01:09:09","slug":"impact-of-commercials-on-food-preferences-of-low-income-minority","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/impact-of-commercials-on-food-preferences-of-low-income-minority\/","title":{"rendered":"Impact of commercials on food preferences of low-income, minority preschoolers."},"content":{"rendered":"<p>Abstract<br \/>\nOBJECTIVE: To determine whether fruit and vegetable (FV) commercials have an impact on preschool children&rsquo;s preferences for specific FV.<\/p>\n<p>DESIGN: A year of extensive formative assessment was conducted to develop 2 30-second commercials: \u00ab\u00a0Judy Fruity\u00a0\u00bb promoted apples and bananas and \u00ab\u00a0Reggie Veggie\u00a0\u00bb promoted broccoli and carrots. The commercials were embedded into a 15-minute TV program. Fruit and vegetable preferences were assessed before and after 4 exposures to each of the commercials.<\/p>\n<p>SETTING: Four Head Start centers in Houston, Texas.<\/p>\n<p>PARTICIPANTS: One hundred eighty-three preschool children (39% African American; 61% Hispanic American).<\/p>\n<p>MAIN OUTCOME MEASURES: Assessment of whether FV preferences were significantly higher in the treatment group than the control group, controlling for baseline FV preferences, age, race, and intervention dose in the model.<\/p>\n<p>ANALYSIS: A general linear model was used.<\/p>\n<p>RESULTS: There was a significantly higher preference for broccoli and carrots (P = .02) in the intervention group compared to the control group after multiple exposures to the vegetable commercial.<\/p>\n<p>CONCLUSIONS AND IMPLICATIONS: Data suggest that commercials promoting vegetables may be an effective strategy to influence young children&rsquo;s preferences for vegetables. This may not be the case with fruit preferences, which are already high in this age group.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-40120","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Children's Nutrition Research Center, Department of Pediatrics, Baylor College of Medicine, Houston, TX.","annee":"2010","mois":"9","numero":"","page":"","auteurs":[{"ID":9671,"post_author":"0","post_date":"2018-12-03 18:13:49","post_date_gmt":"2018-12-03 17:13:49","post_content":"","post_title":"Theresa A Nicklas","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"theresa-a-nicklas","to_ping":"","pinged":"","post_modified":"2018-12-03 18:13:49","post_modified_gmt":"2018-12-03 17:13:49","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/theresa-a-nicklas\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":40119,"post_author":"0","post_date":"2018-12-04 02:09:08","post_date_gmt":"2018-12-04 01:09:08","post_content":"","post_title":"Goh","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"goh","to_ping":"","pinged":"","post_modified":"2018-12-04 02:09:08","post_modified_gmt":"2018-12-04 01:09:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/goh\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":28209,"post_author":"0","post_date":"2018-12-03 23:03:48","post_date_gmt":"2018-12-03 22:03:48","post_content":"","post_title":"J NUTR EDUC BEHAV","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"j-nutr-educ-behav-2","to_ping":"","pinged":"","post_modified":"2018-12-03 23:03:48","post_modified_gmt":"2018-12-03 22:03:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/j-nutr-educ-behav-2\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - 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