{"id":38720,"date":"2011-08-01T00:00:00","date_gmt":"2018-12-04T00:42:01","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/which-perceived-characteristics-make-product-innovations\/"},"modified":"2018-12-04T01:42:01","modified_gmt":"2018-12-04T00:42:01","slug":"which-perceived-characteristics-make-product-innovations","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/which-perceived-characteristics-make-product-innovations\/","title":{"rendered":"Which perceived characteristics make product innovations appealing to the consumer? a study on the acceptance of fruit innovations using cross-cultural consumer segmentation."},"content":{"rendered":"<p>In general, fruit consumption in the EU does not meet governments&rsquo; recommended levels, and innovations in the fruit industry are thought to be useful for increasing fruit consumption. Despite the enormous number of product innovations, the majority of new products in the market fail within the first two years, due to a lack of consumer acceptance. Consumer segmentation may be a useful research tool to increase the success rates of new fruit products. The current study aims to identify consumer segments based on individual importance rankings of fruit choice motives. We conducted a cross-national, online panel survey on fresh fruit innovations in four European countries: the Netherlands (n=251), Greece (n=246), Poland (n=250), and Spain (n=250). Our cluster analysis revealed three homogeneous consumer segments: Average Joe, the Naturally conscious consumer, and the Health-oriented consumer. These consumer segments differed with respect to their importance ratings for fruit choice motives. Furthermore, the willingness to buy specific fruit innovations (i.e., genetically modified, functional food and convenience innovation) and the perceived product characteristics that influence this willingness differed across the segments. Our study could lead to more tailored marketing strategies aimed at increasing consumer acceptance of fruit product innovations based on consumer segmentation.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-38720","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Wageningen University and Research Centre, Agricultural Economics Research Institute, The Netherlands","annee":"2011","mois":"8","numero":"","page":"50-58","auteurs":[{"ID":38719,"post_author":"0","post_date":"2018-12-04 01:42:00","post_date_gmt":"2018-12-04 00:42:00","post_content":"","post_title":"Onwezen","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"onwezen","to_ping":"","pinged":"","post_modified":"2018-12-04 01:42:00","post_modified_gmt":"2018-12-04 00:42:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/onwezen\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":20420,"post_author":"0","post_date":"2018-12-03 20:35:42","post_date_gmt":"2018-12-03 19:35:42","post_content":"","post_title":"Stephen J Bartels","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"stephen-j-bartels","to_ping":"","pinged":"","post_modified":"2018-12-03 20:35:42","post_modified_gmt":"2018-12-03 19:35:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/stephen-j-bartels\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":1108,"post_author":"0","post_date":"2018-12-03 14:49:52","post_date_gmt":"2018-12-03 13:49:52","post_content":"","post_title":"Appetite","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"appetite","to_ping":"","pinged":"","post_modified":"2018-12-03 14:49:52","post_modified_gmt":"2018-12-03 13:49:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/appetite\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which perceived characteristics make product innovations appealing to the consumer? a study on the acceptance of fruit innovations using cross-cultural consumer segmentation. - Aprifel<\/title>\n<meta name=\"description\" content=\"Which perceived characteristics make product innovations appealing to the consumer? a study on the acceptance of fruit innovations using cross-cultural consumer segmentation. - Aprifel\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which perceived characteristics make product innovations appealing to the consumer? a study on the acceptance of fruit innovations using cross-cultural consumer segmentation.\" \/>\n<meta property=\"og:description\" content=\"Which perceived characteristics make product innovations appealing to the consumer? a study on the acceptance of fruit innovations using cross-cultural consumer segmentation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/which-perceived-characteristics-make-product-innovations\/\" \/>\n<meta property=\"og:site_name\" content=\"Aprifel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/which-perceived-characteristics-make-product-innovations\/\",\"url\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/which-perceived-characteristics-make-product-innovations\/\",\"name\":\"Which perceived characteristics make product innovations appealing to the consumer? a study on the acceptance of fruit innovations using cross-cultural consumer segmentation. - Aprifel\",\"isPartOf\":{\"@id\":\"https:\/\/www.aprifel.com\/fr\/#website\"},\"datePublished\":\"2018-12-04T00:42:01+00:00\",\"dateModified\":\"2018-12-04T00:42:01+00:00\",\"description\":\"Which perceived characteristics make product innovations appealing to the consumer? a study on the acceptance of fruit innovations using cross-cultural consumer segmentation. - Aprifel\",\"breadcrumb\":{\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/which-perceived-characteristics-make-product-innovations\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/which-perceived-characteristics-make-product-innovations\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/which-perceived-characteristics-make-product-innovations\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.aprifel.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"R\u00e9sum\u00e9s\",\"item\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Which perceived characteristics make product innovations appealing to the consumer? a study on the acceptance of fruit innovations using cross-cultural consumer segmentation.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aprifel.com\/fr\/#website\",\"url\":\"https:\/\/www.aprifel.com\/fr\/\",\"name\":\"Aprifel\",\"description\":\"Agence pour la Recherche et l\u2019Information en Fruits et L\u00e9gumes\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aprifel.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Which perceived characteristics make product innovations appealing to the consumer? a study on the acceptance of fruit innovations using cross-cultural consumer segmentation. - Aprifel","description":"Which perceived characteristics make product innovations appealing to the consumer? a study on the acceptance of fruit innovations using cross-cultural consumer segmentation. - Aprifel","robots":{"index":"noindex","follow":"follow"},"og_locale":"fr_FR","og_type":"article","og_title":"Which perceived characteristics make product innovations appealing to the consumer? a study on the acceptance of fruit innovations using cross-cultural consumer segmentation.","og_description":"Which perceived characteristics make product innovations appealing to the consumer? a study on the acceptance of fruit innovations using cross-cultural consumer segmentation.","og_url":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/which-perceived-characteristics-make-product-innovations\/","og_site_name":"Aprifel","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/which-perceived-characteristics-make-product-innovations\/","url":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/which-perceived-characteristics-make-product-innovations\/","name":"Which perceived characteristics make product innovations appealing to the consumer? a study on the acceptance of fruit innovations using cross-cultural consumer segmentation. - Aprifel","isPartOf":{"@id":"https:\/\/www.aprifel.com\/fr\/#website"},"datePublished":"2018-12-04T00:42:01+00:00","dateModified":"2018-12-04T00:42:01+00:00","description":"Which perceived characteristics make product innovations appealing to the consumer? a study on the acceptance of fruit innovations using cross-cultural consumer segmentation. - Aprifel","breadcrumb":{"@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/which-perceived-characteristics-make-product-innovations\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/which-perceived-characteristics-make-product-innovations\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/which-perceived-characteristics-make-product-innovations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.aprifel.com\/fr\/"},{"@type":"ListItem","position":2,"name":"R\u00e9sum\u00e9s","item":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/"},{"@type":"ListItem","position":3,"name":"Which perceived characteristics make product innovations appealing to the consumer? a study on the acceptance of fruit innovations using cross-cultural consumer segmentation."}]},{"@type":"WebSite","@id":"https:\/\/www.aprifel.com\/fr\/#website","url":"https:\/\/www.aprifel.com\/fr\/","name":"Aprifel","description":"Agence pour la Recherche et l\u2019Information en Fruits et L\u00e9gumes","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aprifel.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/resume\/38720"}],"collection":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/resume"}],"about":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/types\/resume"}],"wp:attachment":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/media?parent=38720"}],"wp:term":[{"taxonomy":"mots_cles","embeddable":true,"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/mots_cles?post=38720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}