{"id":38211,"date":"2011-10-01T00:00:00","date_gmt":"2018-12-04T00:33:32","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/self-regulation-by-industry-of-food-marketing-is-having-little\/"},"modified":"2018-12-04T01:33:32","modified_gmt":"2018-12-04T00:33:32","slug":"self-regulation-by-industry-of-food-marketing-is-having-little","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/self-regulation-by-industry-of-food-marketing-is-having-little\/","title":{"rendered":"Self-regulation by industry of food marketing is having little impact during children’s preferred television."},"content":{"rendered":"

OBJECTIVE: To examine the efficacy of self-regulation of food marketing to children by comparing, during children’s preferred viewing on television, the differences in food\/beverage marketing between two groups of corporations: 17 corporations participating in the Canadian Children’s Food and Beverage Advertising Initiative (CAI) and 35 corporations not participating (non-CAI) in this initiative.<\/p>\n

METHODS: The food\/beverage marketing activities of CAI and non-CAI corporations during 99.5 hours of children’s preferred viewing on television were compared. First, the preferred television viewing of 272 children aged 10-12 years from Ontario and Quebec who completed TV viewing journals for a seven-day period was determined. A total of 32 television stations were simultaneously recorded, and a content analysis of children’s preferred viewing was conducted and included coding all food\/beverage promotions and their nutritional content. Each food\/beverage promotion was classified by corporation type (i.e., CAI or non-CAI).<\/p>\n

RESULTS: The CAI was responsible for significantly more food\/beverage promotions, and used media characters and repetition more frequently in their food\/beverage promotions than the non-CAI group. Nutritionally, the CAI food\/beverage promotions were higher in fats, sugar, sodium and energy per 100 grams. A significantly greater proportion of the CAI food\/beverage promotions were considered ‘less healthy’ compared to the non-CAI promotions.<\/p>\n

CONCLUSION: With the exception of the four corporations that did not market to children at all, the commitments that have been made in the CAI are not having a significant impact on the food and beverage marketing environment on television which is viewed by 10-12-year-olds.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-38211","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Institute of Population Health, University of Ottawa, 1 Stewart Street, Ottawa, Ontario K1N 6N5, Canada. mpk@rogers.com\r\n","annee":"2011","mois":"10","numero":"","page":"","auteurs":[{"ID":35928,"post_author":"0","post_date":"2018-12-04 00:51:43","post_date_gmt":"2018-12-03 23:51:43","post_content":"","post_title":"A Wanless","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"a-wanless","to_ping":"","pinged":"","post_modified":"2018-12-04 00:51:43","post_modified_gmt":"2018-12-03 23:51:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/a-wanless\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":9923,"post_author":"0","post_date":"2018-12-03 18:16:41","post_date_gmt":"2018-12-03 17:16:41","post_content":"","post_title":"Lise Dubois","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"lise-dubois","to_ping":"","pinged":"","post_modified":"2018-12-03 18:16:41","post_modified_gmt":"2018-12-03 17:16:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/lise-dubois\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":4485,"post_author":"0","post_date":"2018-12-03 17:17:57","post_date_gmt":"2018-12-03 16:17:57","post_content":"","post_title":"Monique Potvin Kent","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"monique-potvin-kent","to_ping":"","pinged":"","post_modified":"2018-12-03 17:17:57","post_modified_gmt":"2018-12-03 16:17:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/monique-potvin-kent\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":27455,"post_author":"0","post_date":"2018-12-03 22:53:07","post_date_gmt":"2018-12-03 21:53:07","post_content":"","post_title":"INT J PEDIATR OBES.","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"int-j-pediatr-obes","to_ping":"","pinged":"","post_modified":"2018-12-03 22:53:07","post_modified_gmt":"2018-12-03 21:53:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/int-j-pediatr-obes\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"\nSelf-regulation by industry of food marketing is having little impact during children's preferred television. - 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