{"id":37538,"date":"2012-05-01T00:00:00","date_gmt":"2018-12-04T00:18:18","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/marketing-foods-to-children-through-product-packaging-prolific\/"},"modified":"2018-12-04T01:18:18","modified_gmt":"2018-12-04T00:18:18","slug":"marketing-foods-to-children-through-product-packaging-prolific","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/marketing-foods-to-children-through-product-packaging-prolific\/","title":{"rendered":"Marketing foods to children through product packaging: prolific, unhealthy and misleading."},"content":{"rendered":"<p>OBJECTIVE: To investigate marketing techniques used on the packaging of child-oriented products sold through supermarkets.<\/p>\n<p>DESIGN: Food and beverage products which met criteria for &lsquo;marketed to children&rsquo; were recorded as child-oriented. The products were analysed for food categories, nutritional value, and type and extent of marketing techniques used.<\/p>\n<p>SETTING: A major supermarket chain in Adelaide, South Australia.<\/p>\n<p>SUBJECTS: Child-oriented food and beverage products.<\/p>\n<p>RESULTS: One hundred and fifty-seven discrete products were marketed to children via product packaging; most (75\u00b72 %) represented non-core foods, being high in fat or sugar. Many marketing techniques (more than sixteen unique marketing techniques) were used to promote child-oriented food products. Claims about health and nutrition were found on 55\u00b75 % of non-core foods. A median of 6\u00b743 marketing techniques per product was found.<\/p>\n<p>CONCLUSIONS: The high volume and power of marketing non-core foods to children via product packaging in supermarkets should be of concern to policy makers wanting to improve children&rsquo;s diet for their health and to tackle childhood obesity. Claims about health or nutrition on non-core foods deserve urgent attention owing to their potential to mislead and confuse child and adult consumers.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-37538","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Department of Public Health, Flinders University, Bedford Park, South Australia, Australia.\r\n","annee":"2012","mois":"5","numero":"","page":"","auteurs":[{"ID":37537,"post_author":"0","post_date":"2018-12-04 01:18:17","post_date_gmt":"2018-12-04 00:18:17","post_content":"","post_title":"Mehta","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mehta","to_ping":"","pinged":"","post_modified":"2018-12-04 01:18:17","post_modified_gmt":"2018-12-04 00:18:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/mehta\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":25034,"post_author":"0","post_date":"2018-12-03 22:10:01","post_date_gmt":"2018-12-03 21:10:01","post_content":"","post_title":"Wasantha P Jayawardene","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"wasantha-p-jayawardene","to_ping":"","pinged":"","post_modified":"2018-12-03 22:10:01","post_modified_gmt":"2018-12-03 21:10:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/wasantha-p-jayawardene\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":8280,"post_author":"0","post_date":"2018-12-03 17:58:22","post_date_gmt":"2018-12-03 16:58:22","post_content":"","post_title":"Carter Phillips","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"carter-phillips","to_ping":"","pinged":"","post_modified":"2018-12-03 17:58:22","post_modified_gmt":"2018-12-03 16:58:22","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/carter-phillips\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":31458,"post_author":"0","post_date":"2018-12-03 23:45:23","post_date_gmt":"2018-12-03 22:45:23","post_content":"","post_title":"PUBLIC HEALTH NUTR","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"public-health-nutr-2","to_ping":"","pinged":"","post_modified":"2018-12-03 23:45:23","post_modified_gmt":"2018-12-03 22:45:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/public-health-nutr-2\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - 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