Two experiments were conducted to assess the role of media characters in influencing children’s food choices; the first focused on children’s self-reported preference, whereas the second focused on actual choice. The results of the experiments suggest that popular characters can make a difference in encouraging children to select one food over another. In the first experiment, children were more likely to indicate a preference for one food over another when one was associated with characters that they liked and with whom they were familiar. This effect was particularly strong when a sugary or salty snack branded by a favored character was competing with a healthier option branded by an unknown character or no character. Alternatively, when children were asked to choose between a healthy food and a sugary or salty snack, branding of the healthy food with a favored character did not significantly change appeal of that healthy snack. However, when foods within the same category (i.e., 2 vegetables, 2 fruits, or 2 grains) were asked to compete against each other, character branding strongly influenced children’s food choice. Findings from the second experiment suggest that children are more willing to try more pieces of a healthy food if a favored character, in comparison with an unknown character, is promoting that food.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-37258","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Sesame Workshop , New York , New York , USA.\r\n\r\n","annee":"2012","mois":"4","numero":"","page":"","auteurs":[{"ID":37255,"post_author":"0","post_date":"2018-12-04 01:13:55","post_date_gmt":"2018-12-04 00:13:55","post_content":"","post_title":"Kotler","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"kotler","to_ping":"","pinged":"","post_modified":"2018-12-04 01:13:55","post_modified_gmt":"2018-12-04 00:13:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/kotler\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":37256,"post_author":"0","post_date":"2018-12-04 01:13:56","post_date_gmt":"2018-12-04 00:13:56","post_content":"","post_title":"Schiffman","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"schiffman","to_ping":"","pinged":"","post_modified":"2018-12-04 01:13:56","post_modified_gmt":"2018-12-04 00:13:56","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/schiffman\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":37257,"post_author":"0","post_date":"2018-12-04 01:13:56","post_date_gmt":"2018-12-04 00:13:56","post_content":"","post_title":"Hanson","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"hanson","to_ping":"","pinged":"","post_modified":"2018-12-04 01:13:56","post_modified_gmt":"2018-12-04 00:13:56","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/hanson\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":30266,"post_author":"0","post_date":"2018-12-03 23:29:51","post_date_gmt":"2018-12-03 22:29:51","post_content":"","post_title":"J HEALTH COMMUN.","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"j-health-commun","to_ping":"","pinged":"","post_modified":"2018-12-03 23:29:51","post_modified_gmt":"2018-12-03 22:29:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/j-health-commun\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"\n