{"id":36660,"date":"2012-09-01T00:00:00","date_gmt":"2018-12-04T00:04:52","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/branding-and-a-child-s-brain-an-fmri-study-of-neural-responses\/"},"modified":"2018-12-04T01:04:52","modified_gmt":"2018-12-04T00:04:52","slug":"branding-and-a-child-s-brain-an-fmri-study-of-neural-responses","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/branding-and-a-child-s-brain-an-fmri-study-of-neural-responses\/","title":{"rendered":"Branding and a child&rsquo;s brain: an fmri study of neural responses to logos."},"content":{"rendered":"<p>MO 64110 bruceam@umkc.edu.<\/p>\n<p>Abstract<br \/>\nBranding and advertising have a powerful effect on both familiarity and preference for products, yet no neuroimaging studies have examined neural response to logos in children. Food advertising is particularly pervasive and effective in manipulating choices in children. The purpose of the present study was to examine how healthy children&rsquo;s brains respond to common food and other logos. A pilot validation study was first conducted with 32 children to select the most culturally familiar logos, and to match food and nonfood logos on valence and intensity. A new sample of 17 healthy weight children were then scanned using functional magnetic resonance imaging (fMRI). Food logos compared to baseline were associated with increased activation in orbitofrontal cortex and inferior prefrontal cortex. Compared to nonfood logos, food logos elicited increased activation in posterior cingulate cortex. Results confirmed that food logos activate some brain regions in children known to be associated with motivation. This marks the first study in children to examine brain responses to culturally familiar logos. Considering the pervasiveness of advertising, research should further investigate how children respond at the neural level to marketing.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-36660","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"The University of Missouri-Kansas City\r\n5030 Cherry Street\u2014307 Cherry Hall\r\nKansas City, MO 64110\r\n","annee":"2012","mois":"9","numero":"","page":"","auteurs":[{"ID":17772,"post_author":"0","post_date":"2018-12-03 19:56:18","post_date_gmt":"2018-12-03 18:56:18","post_content":"","post_title":"Jared M Bruce","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"jared-m-bruce","to_ping":"","pinged":"","post_modified":"2018-12-03 19:56:18","post_modified_gmt":"2018-12-03 18:56:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/jared-m-bruce\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":17769,"post_author":"0","post_date":"2018-12-03 19:56:17","post_date_gmt":"2018-12-03 18:56:17","post_content":"","post_title":"Amanda S Bruce","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"amanda-s-bruce","to_ping":"","pinged":"","post_modified":"2018-12-03 19:56:17","post_modified_gmt":"2018-12-03 18:56:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/amanda-s-bruce\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":27052,"post_author":"0","post_date":"2018-12-03 22:47:24","post_date_gmt":"2018-12-03 21:47:24","post_content":"","post_title":"William R Black","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"william-r-black","to_ping":"","pinged":"","post_modified":"2018-12-03 22:47:24","post_modified_gmt":"2018-12-03 21:47:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/william-r-black\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":34445,"post_author":"0","post_date":"2018-12-04 00:29:47","post_date_gmt":"2018-12-03 23:29:47","post_content":"","post_title":"SOC COGN AFFECT NEUROSCI","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"soc-cogn-affect-neurosci","to_ping":"","pinged":"","post_modified":"2018-12-04 00:29:47","post_modified_gmt":"2018-12-03 23:29:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/soc-cogn-affect-neurosci\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - 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