{"id":35757,"date":"2013-02-01T00:00:00","date_gmt":"2018-12-03T23:48:58","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/the-effect-of-playing-advergames-that-promote-energy-dense\/"},"modified":"2018-12-04T00:48:58","modified_gmt":"2018-12-03T23:48:58","slug":"the-effect-of-playing-advergames-that-promote-energy-dense","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/the-effect-of-playing-advergames-that-promote-energy-dense\/","title":{"rendered":"The effect of playing advergames that promote energy-dense snacks or fruit on actual food intake among children."},"content":{"rendered":"

BACKGROUND:
\nPrevious studies have focused on the effects of television advertising on the energy intake of children. However, the rapidly changing food-marketing landscape requires research to measure the effects of nontraditional forms of marketing on the health-related behaviors of children.<\/p>\n

OBJECTIVES:
\nThe main aim of this study was to examine the effect of advergames that promote energy-dense snacks or fruit on children’s ad libitum snack and fruit consumption and to examine whether this consumption differed according to brand and product type (energy-dense snacks and fruit). The second aim was to examine whether advergames can stimulate fruit intake.<\/p>\n

DESIGN:
\nWe used a randomized between-subject design with 270 children (age: 8-10 y) who played an advergame that promoted energy-dense snacks (n = 69), fruit (n = 67), or nonfood products (n = 65) or were in the control condition (n = 69). Subsequently, we measured the free intake of energy-dense snacks and fruit. The children then completed questionnaire measures, and we weighed and measured them.<\/p>\n

RESULTS:
\nThe main finding was that playing an advergame containing food cues increased general energy intake, regardless of the advertised brand or product type (energy-dense snacks or fruit), and this activity particularly increased the intake of energy-dense snack foods. Children who played the fruit version of the advergame did not eat significantly more fruit than did those in the other groups.<\/p>\n

CONCLUSION:
\nThe findings suggest that playing advergames that promote food, including either energy-dense snacks or fruit, increases energy intake in children.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-35757","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Amsterdam School of Communication Research, University of Amsterdam, Amsterdam, Netherlands, and the Behavioural Science Institute, Radboud University, Nijmegen, Netherlands.","annee":"2013","mois":"2","numero":"97:2","page":"239-245","auteurs":[{"ID":4687,"post_author":"0","post_date":"2018-12-03 17:19:54","post_date_gmt":"2018-12-03 16:19:54","post_content":"","post_title":"Moniek Buijzen","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"moniek-buijzen","to_ping":"","pinged":"","post_modified":"2018-12-03 17:19:54","post_modified_gmt":"2018-12-03 16:19:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/moniek-buijzen\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":35756,"post_author":"0","post_date":"2018-12-04 00:48:57","post_date_gmt":"2018-12-03 23:48:57","post_content":"","post_title":"Patti M Valkenburg","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"patti-m-valkenburg","to_ping":"","pinged":"","post_modified":"2018-12-04 00:48:57","post_modified_gmt":"2018-12-03 23:48:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/patti-m-valkenburg\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":4688,"post_author":"0","post_date":"2018-12-03 17:19:54","post_date_gmt":"2018-12-03 16:19:54","post_content":"","post_title":"Frans Folkvord","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"frans-folkvord","to_ping":"","pinged":"","post_modified":"2018-12-03 17:19:54","post_modified_gmt":"2018-12-03 16:19:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/frans-folkvord\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":4689,"post_author":"0","post_date":"2018-12-03 17:19:55","post_date_gmt":"2018-12-03 16:19:55","post_content":"","post_title":"Doeschka J Ansch\u00fctz","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"doeschka-j-anschutz","to_ping":"","pinged":"","post_modified":"2018-12-03 17:19:55","post_modified_gmt":"2018-12-03 16:19:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/doeschka-j-anschutz\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":1720,"post_author":"0","post_date":"2018-12-03 16:01:56","post_date_gmt":"2018-12-03 15:01:56","post_content":"","post_title":"Am J Clin Nutr.","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"am-j-clin-nutr","to_ping":"","pinged":"","post_modified":"2018-12-03 16:01:56","post_modified_gmt":"2018-12-03 15:01:56","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/am-j-clin-nutr\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"\nThe effect of playing advergames that promote energy-dense snacks or fruit on actual food intake among children. - 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