{"id":32575,"date":"2014-02-01T00:00:00","date_gmt":"2018-12-03T23:00:48","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/response-to-counter-advertising-to-combat-unhealthy-food\/"},"modified":"2018-12-04T00:00:48","modified_gmt":"2018-12-03T23:00:48","slug":"response-to-counter-advertising-to-combat-unhealthy-food","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/response-to-counter-advertising-to-combat-unhealthy-food\/","title":{"rendered":"Response to: counter-advertising to combat unhealthy food marketing will not be enough. commentary on \u00ab\u00a0can counter-advertising reduce pre-adolescent children&rsquo;s susceptibility to front-of-package promotions on unhealthy foods? Experimental research\u00a0\u00bb."},"content":{"rendered":"<p>This study aimed to test whether counter-advertisements (i.e. messages contesting industry marketing) make pre-adolescent children less susceptible to the influence of food promotions. Since children have lower media literacy levels due to their immature cognitive abilities, specific research questions explored were: (1) whether the effectiveness of counter-ads is contingent on children having understood them; and (2) whether counter-ads may be detrimental when they are misinterpreted. A between-subjects experimental design using a web-based methodology was employed. 1351 grade 5-6 students (mean age 11 years) from schools located in metropolitan Melbourne, Australia participated. Participants were randomly shown an animated web banner advertisement (counter-ad challenging front-of-package promotion or control ad) and a pair of food packages from the same product category comprising an unhealthy product featuring a front-of-package promotion (nutrient content claim or sports celebrity endorsement) and a healthier control pack without a front-of-package promotion. Responses to the assigned advertisement, choice of product (healthy versus&nbsp;unhealthy) and ratings of the unhealthy product and front-of-package promotion on various nutritional and image-related attributes were recorded for each child. Sixty-six percent of children who viewed a counter-ad understood its main message. These children rated the front-of-package promotion as less believable and rated the unhealthy product bearing the front-of-package promotion as less healthy compared to the control group. However, children who misunderstood the counter-ad rated the unhealthy product bearing a front-of-package promotion as more healthy and rated the front-of-package promotion more favourably than those who correctly understood the counter-ad. Counter-advertising may have unintended consequences when misunderstood. If public health organizations or government pursue counter-advertising as a strategy to reduce the negative influence of unhealthy food marketing among children, caution is needed in designing counter-ads to guard against possible contradictory effects.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-32575","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Centre for Behavioural Research in Cancer, Cancer Council Victoria, 615 St Kilda Road, Melbourne, Victoria 3004, Australia. Electronic address: Helen.Dixon@cancervic.org.au","annee":"2014","mois":"2","numero":"116:","page":"211-9","auteurs":[{"ID":5609,"post_author":"0","post_date":"2018-12-03 17:29:41","post_date_gmt":"2018-12-03 16:29:41","post_content":"","post_title":"Kathy Chapman","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"kathy-chapman","to_ping":"","pinged":"","post_modified":"2018-12-03 17:29:41","post_modified_gmt":"2018-12-03 16:29:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/kathy-chapman\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":4139,"post_author":"0","post_date":"2018-12-03 17:12:48","post_date_gmt":"2018-12-03 16:12:48","post_content":"","post_title":"Maree Scully","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"maree-scully","to_ping":"","pinged":"","post_modified":"2018-12-03 17:12:48","post_modified_gmt":"2018-12-03 16:12:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/maree-scully\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":11004,"post_author":"0","post_date":"2018-12-03 18:30:01","post_date_gmt":"2018-12-03 17:30:01","post_content":"","post_title":"Melanie Wakefield","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"melanie-wakefield","to_ping":"","pinged":"","post_modified":"2018-12-03 18:30:01","post_modified_gmt":"2018-12-03 17:30:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/melanie-wakefield\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":11005,"post_author":"0","post_date":"2018-12-03 18:30:02","post_date_gmt":"2018-12-03 17:30:02","post_content":"","post_title":"Helen Dixon","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"helen-dixon","to_ping":"","pinged":"","post_modified":"2018-12-03 18:30:02","post_modified_gmt":"2018-12-03 17:30:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/helen-dixon\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":2350,"post_author":"0","post_date":"2018-12-03 16:54:46","post_date_gmt":"2018-12-03 15:54:46","post_content":"","post_title":"Bridget Kelly","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bridget-kelly","to_ping":"","pinged":"","post_modified":"2018-12-03 16:54:46","post_modified_gmt":"2018-12-03 15:54:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/bridget-kelly\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":24584,"post_author":"0","post_date":"2018-12-03 21:57:20","post_date_gmt":"2018-12-03 20:57:20","post_content":"","post_title":"Soc Sci Med.","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"soc-sci-med","to_ping":"","pinged":"","post_modified":"2018-12-03 21:57:20","post_modified_gmt":"2018-12-03 20:57:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/soc-sci-med\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Response to: counter-advertising to combat unhealthy food marketing will not be enough. commentary on &quot;can counter-advertising reduce pre-adolescent children&#039;s susceptibility to front-of-package promotions on unhealthy foods? Experimental research&quot;. - Aprifel<\/title>\n<meta name=\"description\" content=\"Response to: counter-advertising to combat unhealthy food marketing will not be enough. commentary on &quot;can counter-advertising reduce pre-adolescent children&#039;s susceptibility to front-of-package promotions on unhealthy foods? Experimental research&quot;. - Aprifel\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Response to: counter-advertising to combat unhealthy food marketing will not be enough. commentary on &quot;can counter-advertising reduce pre-adolescent children&#039;s susceptibility to front-of-package promotions on unhealthy foods? Experimental research&quot;.\" \/>\n<meta property=\"og:description\" content=\"Response to: counter-advertising to combat unhealthy food marketing will not be enough. commentary on &quot;can counter-advertising reduce pre-adolescent children&#039;s susceptibility to front-of-package promotions on unhealthy foods? Experimental research&quot;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/response-to-counter-advertising-to-combat-unhealthy-food\/\" \/>\n<meta property=\"og:site_name\" content=\"Aprifel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/response-to-counter-advertising-to-combat-unhealthy-food\/\",\"url\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/response-to-counter-advertising-to-combat-unhealthy-food\/\",\"name\":\"Response to: counter-advertising to combat unhealthy food marketing will not be enough. commentary on \\\"can counter-advertising reduce pre-adolescent children's susceptibility to front-of-package promotions on unhealthy foods? Experimental research\\\". - Aprifel\",\"isPartOf\":{\"@id\":\"https:\/\/www.aprifel.com\/fr\/#website\"},\"datePublished\":\"2018-12-03T23:00:48+00:00\",\"dateModified\":\"2018-12-03T23:00:48+00:00\",\"description\":\"Response to: counter-advertising to combat unhealthy food marketing will not be enough. commentary on \\\"can counter-advertising reduce pre-adolescent children's susceptibility to front-of-package promotions on unhealthy foods? Experimental research\\\". - Aprifel\",\"breadcrumb\":{\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/response-to-counter-advertising-to-combat-unhealthy-food\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/response-to-counter-advertising-to-combat-unhealthy-food\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/response-to-counter-advertising-to-combat-unhealthy-food\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.aprifel.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"R\u00e9sum\u00e9s\",\"item\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Response to: counter-advertising to combat unhealthy food marketing will not be enough. commentary on \u00ab\u00a0can counter-advertising reduce pre-adolescent children&rsquo;s susceptibility to front-of-package promotions on unhealthy foods? Experimental research\u00a0\u00bb.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aprifel.com\/fr\/#website\",\"url\":\"https:\/\/www.aprifel.com\/fr\/\",\"name\":\"Aprifel\",\"description\":\"Agence pour la Recherche et l\u2019Information en Fruits et L\u00e9gumes\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aprifel.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Response to: counter-advertising to combat unhealthy food marketing will not be enough. commentary on \"can counter-advertising reduce pre-adolescent children's susceptibility to front-of-package promotions on unhealthy foods? Experimental research\". - Aprifel","description":"Response to: counter-advertising to combat unhealthy food marketing will not be enough. commentary on \"can counter-advertising reduce pre-adolescent children's susceptibility to front-of-package promotions on unhealthy foods? Experimental research\". - Aprifel","robots":{"index":"noindex","follow":"follow"},"og_locale":"fr_FR","og_type":"article","og_title":"Response to: counter-advertising to combat unhealthy food marketing will not be enough. commentary on \"can counter-advertising reduce pre-adolescent children's susceptibility to front-of-package promotions on unhealthy foods? Experimental research\".","og_description":"Response to: counter-advertising to combat unhealthy food marketing will not be enough. commentary on \"can counter-advertising reduce pre-adolescent children's susceptibility to front-of-package promotions on unhealthy foods? Experimental research\".","og_url":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/response-to-counter-advertising-to-combat-unhealthy-food\/","og_site_name":"Aprifel","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/response-to-counter-advertising-to-combat-unhealthy-food\/","url":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/response-to-counter-advertising-to-combat-unhealthy-food\/","name":"Response to: counter-advertising to combat unhealthy food marketing will not be enough. commentary on \"can counter-advertising reduce pre-adolescent children's susceptibility to front-of-package promotions on unhealthy foods? Experimental research\". - Aprifel","isPartOf":{"@id":"https:\/\/www.aprifel.com\/fr\/#website"},"datePublished":"2018-12-03T23:00:48+00:00","dateModified":"2018-12-03T23:00:48+00:00","description":"Response to: counter-advertising to combat unhealthy food marketing will not be enough. commentary on \"can counter-advertising reduce pre-adolescent children's susceptibility to front-of-package promotions on unhealthy foods? Experimental research\". - Aprifel","breadcrumb":{"@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/response-to-counter-advertising-to-combat-unhealthy-food\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/response-to-counter-advertising-to-combat-unhealthy-food\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/response-to-counter-advertising-to-combat-unhealthy-food\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.aprifel.com\/fr\/"},{"@type":"ListItem","position":2,"name":"R\u00e9sum\u00e9s","item":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/"},{"@type":"ListItem","position":3,"name":"Response to: counter-advertising to combat unhealthy food marketing will not be enough. commentary on \u00ab\u00a0can counter-advertising reduce pre-adolescent children&rsquo;s susceptibility to front-of-package promotions on unhealthy foods? Experimental research\u00a0\u00bb."}]},{"@type":"WebSite","@id":"https:\/\/www.aprifel.com\/fr\/#website","url":"https:\/\/www.aprifel.com\/fr\/","name":"Aprifel","description":"Agence pour la Recherche et l\u2019Information en Fruits et L\u00e9gumes","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aprifel.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/resume\/32575"}],"collection":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/resume"}],"about":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/types\/resume"}],"wp:attachment":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/media?parent=32575"}],"wp:term":[{"taxonomy":"mots_cles","embeddable":true,"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/mots_cles?post=32575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}