{"id":32568,"date":"2014-06-01T00:00:00","date_gmt":"2018-12-03T23:00:41","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/changes-in-the-volume-power-and-nutritional-quality-of-foods\/"},"modified":"2018-12-04T00:00:41","modified_gmt":"2018-12-03T23:00:41","slug":"changes-in-the-volume-power-and-nutritional-quality-of-foods","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/changes-in-the-volume-power-and-nutritional-quality-of-foods\/","title":{"rendered":"Changes in the volume, power, and nutritional quality of foods marketed to children on television in Canada."},"content":{"rendered":"

OBJECTIVE<\/strong>
\nTo evaluate the self-regulatory Children's Food and Beverage Advertising Initiative pre- and post-implementation in terms of volume of marketing, marketing techniques, and nutritional quality of foods marketed to children on television.<\/p>\n

METHODS<\/strong>
\nData for 11 food categories for May 2006 and 2011 were purchased from Nielsen Media Research for two children's specialty channels in Toronto. A content analysis of food advertisements examining the volume and marketing techniques was undertaken. Nutritional information on each advertisement was collected and comparisons were made between 2006 and 2011.<\/p>\n

RESULTS<\/strong>
\nThe volume of ads aired by Canadian Children's Food and Beverage Advertising Initiative (CAI) companies on children's specialty channels decreased by 24% between 2006 and 2011; however, children and teens were targeted significantly more, and spokes-characters and licensed characters were used more frequently in 2011 compared to 2006. The overall nutritional quality of CAI advertisements remains unchanged between 2006 and 2011.<\/p>\n

CONCLUSION<\/strong>
\nThere are clear weaknesses in the self-regulatory system in Canada. Food advertising needs to be regulated to protect the health of Canadian children.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-32568","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Interdisciplinary School of Health Sciences, University of Ottawa, Ottawa, Ontario, Canada.\r\nmpotvink@uottawa.ca","annee":"2014","mois":"6","numero":"22:9","page":"2053-60","auteurs":[{"ID":4485,"post_author":"0","post_date":"2018-12-03 17:17:57","post_date_gmt":"2018-12-03 16:17:57","post_content":"","post_title":"Monique Potvin Kent","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"monique-potvin-kent","to_ping":"","pinged":"","post_modified":"2018-12-03 17:17:57","post_modified_gmt":"2018-12-03 16:17:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/monique-potvin-kent\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":32566,"post_author":"0","post_date":"2018-12-04 00:00:39","post_date_gmt":"2018-12-03 23:00:39","post_content":"","post_title":"Cherie L Martin","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cherie-l-martin","to_ping":"","pinged":"","post_modified":"2018-12-04 00:00:39","post_modified_gmt":"2018-12-03 23:00:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/cherie-l-martin\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":32567,"post_author":"0","post_date":"2018-12-04 00:00:40","post_date_gmt":"2018-12-03 23:00:40","post_content":"","post_title":"Emily A Kent","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"emily-a-kent","to_ping":"","pinged":"","post_modified":"2018-12-04 00:00:40","post_modified_gmt":"2018-12-03 23:00:40","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/emily-a-kent\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":1475,"post_author":"0","post_date":"2018-12-03 15:59:42","post_date_gmt":"2018-12-03 14:59:42","post_content":"","post_title":"OBESITY (SILVER SPRING)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"obesity-silver-spring","to_ping":"","pinged":"","post_modified":"2018-12-03 15:59:42","post_modified_gmt":"2018-12-03 14:59:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/obesity-silver-spring\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"\nChanges in the volume, power, and nutritional quality of foods marketed to children on television in Canada. - 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