{"id":32174,"date":"2014-07-01T00:00:00","date_gmt":"2018-12-03T22:55:35","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/televised-obesity-prevention-advertising-across-us-media\/"},"modified":"2018-12-03T23:55:35","modified_gmt":"2018-12-03T22:55:35","slug":"televised-obesity-prevention-advertising-across-us-media","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/televised-obesity-prevention-advertising-across-us-media\/","title":{"rendered":"Televised obesity-prevention advertising across US media markets: exposure and content, 2010-2011."},"content":{"rendered":"

OBJECTIVE<\/strong>
\nTo examine levels of exposure and content characteristics for recent televised obesity-prevention campaigns sponsored by state and community health departments, federal agencies, non-profit organizations and television stations in the USA.<\/p>\n

DESIGN<\/strong>
\nNielsen television ratings for obesity-prevention advertising were collected for the top seventy-five US media markets and were used to calculate household exposure levels for 2010 and 2011. Governmental advertisements were coded for content.<\/p>\n

SETTING<\/strong>
\nUnited States.<\/p>\n

RESULTS<\/strong>
\nAverage household exposure to obesity-prevention campaigns was 2·6 advertisements per month. Exposure increased by 31 % between 2010 and 2011, largely driven by increases in federal advertisements. In 2011, the federal government accounted for 62 % of obesity-prevention exposure, non-profit organizations for 9 %, community departments for 8 %, state departments for 3 %, and television station-sponsored public-service announcements for 17 %. The greatest percentage increase between 2010 and 2011 was in community advertising, reflecting efforts funded by the Communities Putting Prevention to Work (CPPW) programme. Among thirty-four state and community campaigns, the majority advocated both healthy eating and physical activity (53 %). Campaigns typically had positive or neutral emotional valence (94 %). Obesity or overweight was mentioned in 47 % of campaigns, but only 9 % specifically advocated weight loss.<\/p>\n

CONCLUSIONS<\/strong>
\nExposure to televised obesity-prevention advertising increased from 2010 to 2011 and was higher than previously found in 1999-2003, apart from in 2003 during the federal VERB campaign. Nevertheless, exposure remains low relative to advertising for unhealthy foods. New federal campaigns have increased exposure to obesity-prevention advertising nationally, while CPPW grants have increased exposure for targeted areas.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-32174","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Health Media Collaboratory,Institute for Health Research and Policy,University of Illinois,1747 West Roosevelt Road,M\/C 275,Chicago,IL 60608,USA.\r\nrkornfie@uic.edu","annee":"2014","mois":"7","numero":":","page":"1-11","auteurs":[{"ID":13797,"post_author":"0","post_date":"2018-12-03 19:02:18","post_date_gmt":"2018-12-03 18:02:18","post_content":"","post_title":"Lisa M Powell","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"lisa-m-powell","to_ping":"","pinged":"","post_modified":"2018-12-03 19:02:18","post_modified_gmt":"2018-12-03 18:02:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/lisa-m-powell\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":32171,"post_author":"0","post_date":"2018-12-03 23:55:34","post_date_gmt":"2018-12-03 22:55:34","post_content":"","post_title":"Rachel Kornfield","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"rachel-kornfield","to_ping":"","pinged":"","post_modified":"2018-12-03 23:55:34","post_modified_gmt":"2018-12-03 22:55:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/rachel-kornfield\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":32172,"post_author":"0","post_date":"2018-12-03 23:55:34","post_date_gmt":"2018-12-03 22:55:34","post_content":"","post_title":"Glen Szczypka","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"glen-szczypka","to_ping":"","pinged":"","post_modified":"2018-12-03 23:55:34","post_modified_gmt":"2018-12-03 22:55:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/glen-szczypka\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":32173,"post_author":"0","post_date":"2018-12-03 23:55:35","post_date_gmt":"2018-12-03 22:55:35","post_content":"","post_title":"Sherry L Emery","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sherry-l-emery","to_ping":"","pinged":"","post_modified":"2018-12-03 23:55:35","post_modified_gmt":"2018-12-03 22:55:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/sherry-l-emery\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":1437,"post_author":"0","post_date":"2018-12-03 15:59:21","post_date_gmt":"2018-12-03 14:59:21","post_content":"","post_title":"Public Health Nutr.","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"public-health-nutr","to_ping":"","pinged":"","post_modified":"2018-12-03 15:59:21","post_modified_gmt":"2018-12-03 14:59:21","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/public-health-nutr\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"\nTelevised obesity-prevention advertising across US media markets: exposure and content, 2010-2011. - 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