{"id":31229,"date":"2014-09-01T00:00:00","date_gmt":"2018-12-03T22:42:14","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/i-saw-santa-drinking-soda-advertising-and-children-s\/"},"modified":"2018-12-03T23:42:14","modified_gmt":"2018-12-03T22:42:14","slug":"i-saw-santa-drinking-soda-advertising-and-children-s","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/i-saw-santa-drinking-soda-advertising-and-children-s\/","title":{"rendered":"‘I saw Santa drinking soda!’ Advertising and children’s food preferences."},"content":{"rendered":"

BACKGROUND<\/strong>
\nThe influence of advertising on children's food preferences is well documented in the research literature. In this study we aim to examine the ways in which food advertising propels children's consumer behaviour and to investigate how food advertising affects the frequency of unhealthy food consumption.<\/p>\n

METHODS<\/strong>
\nData were drawn from a sample of elementary school children in the region of Thessaly (Greece). Three scales were used to measure children's lifestyle patterns, food consumption frequencies, and their response to advertising. Univariate and inferential statistics were used to answer the research questions.<\/p>\n

RESULTS<\/strong>
\nThe analysis revealed that a significant proportion of children (47.4%) frequently consume unhealthy foods. Children who have little understanding of the persuasive intent of advertising rate advertised foods as healthier and more nutritious. The frequency of unhealthy food consumption is influenced by the entertaining dimension of advertising and the level of the motivational arousal after children's exposure to food advertisements.<\/p>\n

CONCLUSIONS<\/strong>
\nFood advertising impels children's consumer behaviour through four different modes. First, advertising engenders expectations, which raise purchase motivation. Second, the purchase of advertised foods is accompanied by positive feelings (happiness, satisfaction). Third, the entertaining dimension of advertising generates pleasant mood, which positively predisposes the evaluation of advertised foods. Fourth, children do not always possess the ability to recognize the persuasive nature of advertising.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-31229","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Laboratory of Rural Marketing, Rural Policy and Cooperation, School of Agriculture, Aristotle University of Thessaloniki, Thessaloniki, Greece.\r\nevagelos@agro.auth.gr","annee":"2014","mois":"9","numero":"","page":"","auteurs":[{"ID":31227,"post_author":"0","post_date":"2018-12-03 23:42:12","post_date_gmt":"2018-12-03 22:42:12","post_content":"","post_title":"E D Lioutas","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"e-d-lioutas","to_ping":"","pinged":"","post_modified":"2018-12-03 23:42:12","post_modified_gmt":"2018-12-03 22:42:12","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/e-d-lioutas\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":31228,"post_author":"0","post_date":"2018-12-03 23:42:13","post_date_gmt":"2018-12-03 22:42:13","post_content":"","post_title":"I Tzimitra-Kalogianni","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"i-tzimitra-kalogianni","to_ping":"","pinged":"","post_modified":"2018-12-03 23:42:13","post_modified_gmt":"2018-12-03 22:42:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/i-tzimitra-kalogianni\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":27461,"post_author":"0","post_date":"2018-12-03 22:53:11","post_date_gmt":"2018-12-03 21:53:11","post_content":"","post_title":"Child Care Health Dev.","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"child-care-health-dev","to_ping":"","pinged":"","post_modified":"2018-12-03 22:53:11","post_modified_gmt":"2018-12-03 21:53:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/child-care-health-dev\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"\n'I saw Santa drinking soda!' Advertising and children's food preferences. - Aprifel<\/title>\n<meta name=\"description\" content=\"'I saw Santa drinking soda!' Advertising and children's food preferences. - Aprifel\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'I saw Santa drinking soda!' Advertising and children's food preferences.\" \/>\n<meta property=\"og:description\" content=\"'I saw Santa drinking soda!' Advertising and children's food preferences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/i-saw-santa-drinking-soda-advertising-and-children-s\/\" \/>\n<meta property=\"og:site_name\" content=\"Aprifel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/i-saw-santa-drinking-soda-advertising-and-children-s\/\",\"url\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/i-saw-santa-drinking-soda-advertising-and-children-s\/\",\"name\":\"'I saw Santa drinking soda!' Advertising and children's food preferences. - Aprifel\",\"isPartOf\":{\"@id\":\"https:\/\/www.aprifel.com\/fr\/#website\"},\"datePublished\":\"2018-12-03T22:42:14+00:00\",\"dateModified\":\"2018-12-03T22:42:14+00:00\",\"description\":\"'I saw Santa drinking soda!' Advertising and children's food preferences. - Aprifel\",\"breadcrumb\":{\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/i-saw-santa-drinking-soda-advertising-and-children-s\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/i-saw-santa-drinking-soda-advertising-and-children-s\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/i-saw-santa-drinking-soda-advertising-and-children-s\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.aprifel.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"R\u00e9sum\u00e9s\",\"item\":\"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"‘I saw Santa drinking soda!’ Advertising and children’s food preferences.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aprifel.com\/fr\/#website\",\"url\":\"https:\/\/www.aprifel.com\/fr\/\",\"name\":\"Aprifel\",\"description\":\"Agence pour la Recherche et l\u2019Information en Fruits et L\u00e9gumes\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aprifel.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"'I saw Santa drinking soda!' Advertising and children's food preferences. - Aprifel","description":"'I saw Santa drinking soda!' Advertising and children's food preferences. - Aprifel","robots":{"index":"noindex","follow":"follow"},"og_locale":"fr_FR","og_type":"article","og_title":"'I saw Santa drinking soda!' Advertising and children's food preferences.","og_description":"'I saw Santa drinking soda!' Advertising and children's food preferences.","og_url":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/i-saw-santa-drinking-soda-advertising-and-children-s\/","og_site_name":"Aprifel","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/i-saw-santa-drinking-soda-advertising-and-children-s\/","url":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/i-saw-santa-drinking-soda-advertising-and-children-s\/","name":"'I saw Santa drinking soda!' Advertising and children's food preferences. - Aprifel","isPartOf":{"@id":"https:\/\/www.aprifel.com\/fr\/#website"},"datePublished":"2018-12-03T22:42:14+00:00","dateModified":"2018-12-03T22:42:14+00:00","description":"'I saw Santa drinking soda!' Advertising and children's food preferences. - Aprifel","breadcrumb":{"@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/i-saw-santa-drinking-soda-advertising-and-children-s\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/i-saw-santa-drinking-soda-advertising-and-children-s\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/i-saw-santa-drinking-soda-advertising-and-children-s\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.aprifel.com\/fr\/"},{"@type":"ListItem","position":2,"name":"R\u00e9sum\u00e9s","item":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/"},{"@type":"ListItem","position":3,"name":"‘I saw Santa drinking soda!’ Advertising and children’s food preferences."}]},{"@type":"WebSite","@id":"https:\/\/www.aprifel.com\/fr\/#website","url":"https:\/\/www.aprifel.com\/fr\/","name":"Aprifel","description":"Agence pour la Recherche et l\u2019Information en Fruits et L\u00e9gumes","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aprifel.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/resume\/31229"}],"collection":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/resume"}],"about":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/types\/resume"}],"wp:attachment":[{"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/media?parent=31229"}],"wp:term":[{"taxonomy":"mots_cles","embeddable":true,"href":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/wp-json\/wp\/v2\/mots_cles?post=31229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}