{"id":28110,"date":"2015-03-01T00:00:00","date_gmt":"2018-12-03T22:02:20","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/children-s-recall-of-fast-food-television-advertising-testing\/"},"modified":"2018-12-03T23:02:20","modified_gmt":"2018-12-03T22:02:20","slug":"children-s-recall-of-fast-food-television-advertising-testing","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/children-s-recall-of-fast-food-television-advertising-testing\/","title":{"rendered":"Children&rsquo;s Recall of Fast Food Television Advertising-Testing the Adequacy of Food Marketing Regulation."},"content":{"rendered":"<p style=\"text-align:justify\"><strong>BACKGROUND AND AIM<\/strong><br \/>\nIn the United States, the fast food companies McDonald&#039;s and Burger King participate in marketing self-regulation programs that aim to limit emphasis on premiums and promote emphasis of healthy food choices. We determine what children recall from fast food television advertisements aired by these companies.<\/p>\n<p style=\"text-align:justify\"><strong>METHODS<\/strong><br \/>\nOne hundred children aged 3-7 years were shown McDonald&#039;s and Burger King children&#039;s (MDC &amp; BKC) and adult (MDA &amp; BKA) meal ads, randomly drawn from ads that aired on national US television from 2010-11. Immediately after seeing the ad, children were asked to recall what they had seen and transcripts evaluated for descriptors of food, healthy food (apples or milk), and premiums\/tie-ins.<\/p>\n<p style=\"text-align:justify\"><strong>RESULTS<\/strong><br \/>\nPremiums\/tie-ins were common in children&#039;s but rarely appeared in adult ads, and all children&#039;s ads contained images of healthy foods (apples and milk). Participants were significantly less likely to recall any food after viewing the children&#039;s vs. the adult ad (MDC 32% [95% confidence interval 23, 41] vs. MDA 68% [59, 77]) p &lt;0.001; BKC 46% [39, 56] vs. BKA 67% [58, 76] respectively, p = 0.002). For children&#039;s ads alone and for both restaurants, recall frequency for all food was not significantly different from premium\/tie-ins, and participants were significantly more likely to recall other food items than apples or milk. Moreover, premiums\/tie-ins were recalled much more frequently than healthy food (MDC 45% [35, 55] vs. 9% [3, 15] p&lt;0.001; BKC 54% [44, 64] vs. 2% [0, 5] respectively, p&lt;0.001).<\/p>\n<p style=\"text-align:justify\"><strong>CONCLUSIONS<\/strong><br \/>\nChildren&#039;s net impressions of television fast food advertising indicate that industry self-regulation failed to achieve a de-emphasis on toy premiums and tie-ins and did not adequately communicate healthy menu choices. The methods devised for this study could be used to monitor and better regulate advertising patterns of practice.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-28110","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Norris Cotton Cancer Center, Geisel School of Medicine at Dartmouth, Lebanon, New Hampshire, United States of America.\r\njames.d.sargent@dartmouth.edu","annee":"2015","mois":"3","numero":"10:3","page":"e0119300","auteurs":[{"ID":23153,"post_author":"0","post_date":"2018-12-03 21:19:24","post_date_gmt":"2018-12-03 20:19:24","post_content":"","post_title":"Diane Gilbert-diamond","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"diane-gilbert-diamond","to_ping":"","pinged":"","post_modified":"2018-12-03 21:19:24","post_modified_gmt":"2018-12-03 20:19:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/diane-gilbert-diamond\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":23154,"post_author":"0","post_date":"2018-12-03 21:19:25","post_date_gmt":"2018-12-03 20:19:25","post_content":"","post_title":"James D Sargent","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"james-d-sargent","to_ping":"","pinged":"","post_modified":"2018-12-03 21:19:25","post_modified_gmt":"2018-12-03 20:19:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/james-d-sargent\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":28109,"post_author":"0","post_date":"2018-12-03 23:02:19","post_date_gmt":"2018-12-03 22:02:19","post_content":"","post_title":"Amy M Bernhardt","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"amy-m-bernhardt","to_ping":"","pinged":"","post_modified":"2018-12-03 23:02:19","post_modified_gmt":"2018-12-03 22:02:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/amy-m-bernhardt\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":24511,"post_author":"0","post_date":"2018-12-03 21:55:32","post_date_gmt":"2018-12-03 20:55:32","post_content":"","post_title":"Cara Wilking","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cara-wilking","to_ping":"","pinged":"","post_modified":"2018-12-03 21:55:32","post_modified_gmt":"2018-12-03 20:55:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/cara-wilking\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":3471,"post_author":"0","post_date":"2018-12-03 17:05:58","post_date_gmt":"2018-12-03 16:05:58","post_content":"","post_title":"Jennifer A Emond","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"jennifer-a-emond","to_ping":"","pinged":"","post_modified":"2018-12-03 17:05:58","post_modified_gmt":"2018-12-03 16:05:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/jennifer-a-emond\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":1142,"post_author":"0","post_date":"2018-12-03 15:56:43","post_date_gmt":"2018-12-03 14:56:43","post_content":"","post_title":"PloS one","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"plos-one","to_ping":"","pinged":"","post_modified":"2018-12-03 15:56:43","post_modified_gmt":"2018-12-03 14:56:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/plos-one\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - 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