{"id":23713,"date":"2015-10-01T00:00:00","date_gmt":"2018-12-03T20:34:27","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/reading-the-mind-of-children-in-response-to-food-advertising\/"},"modified":"2018-12-03T21:34:27","modified_gmt":"2018-12-03T20:34:27","slug":"reading-the-mind-of-children-in-response-to-food-advertising","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/reading-the-mind-of-children-in-response-to-food-advertising\/","title":{"rendered":"Reading the mind of children in response to food advertising: a cross-sectional study of Malaysian schoolchildren&rsquo;s attitudes towards food and beverages advertising on television."},"content":{"rendered":"<p style=\"text-align:justify\"><strong>BACKGROUND: <\/strong>Television food advertising (TVFA) is the most dominant medium in the obesogenic environment promoting unhealthy food choices in children.<\/p>\n<p style=\"text-align:justify\"><strong>METHODS: <\/strong>This cross-sectional study investigated children&#039;s attitudes towards TVFA by examining four well-cited induction factors namely advertisement recognition, favourite advertisement, purchase request, and product preference. Malaysian urban schoolchildren (7 to 12&nbsp;years) of equal ethnic distribution were voluntarily recruited (n&thinsp;=&thinsp;402). Questionnaire administration was facilitated using a food album of 24 advertised food products.<\/p>\n<p style=\"text-align:justify\"><strong>RESULTS: <\/strong>Majority of children were older (66.2&nbsp;%), girls (56.7&nbsp;%) with one-third either overweight or obese. TV viewing time for weekend was greater than weekdays (4.77&thinsp;&plusmn;&thinsp;2.60 vs 2.35&thinsp;&plusmn;&thinsp;1.40&nbsp;h\/day) and Malay children spent more time watching TV compared to Chinese (p&thinsp;&lt;&thinsp;0.001) and Indian (p&thinsp;&lt;&thinsp;0.05) children. Chinese children spent significantly more time surfing the internet compared to either Malay or Indian (p&thinsp;&lt;&thinsp;0.01). Median score trend was advertisement recognition&thinsp;&gt;&thinsp;favourite advertisement and product preference&thinsp;&gt;&thinsp;purchase request, and significantly greater (p&thinsp;&lt;&thinsp;0.001) for non-core than core food advertisements. TV viewing time and ethnicity significantly influenced all induction factors for non-core foods. After correcting for all influencing factors, &#039;favourite advertisement&#039; (IRRfinal adj: 1.06; 95&nbsp;% CI: 1.04 to 1.08), &#039;purchase request&#039; (IRRfinal adj: 1.06; 95 % CI: 1.04 to 1.08) and &#039;product preference&#039; (IRRfinal adj: 1.04; 95&nbsp;% CI: 1.02 to 1.07) still were significantly associated with TV viewing time. For every additional hour of TV viewing, the incidence rates increased significantly by 1.04 to 1.06 for &#039;favourite advertisement&#039;, &#039;purchase request&#039; and &#039;product preference&#039; related to non-core foods amongst Malay and Indian children. However, Chinese children only demonstrated a significant association between TV viewing time and &#039;favourite advertisement&#039; (IRRadj: 1.06; 95&nbsp;% CI: 1.01 to 1.10).<\/p>\n<p style=\"text-align:justify\"><strong>CONCLUSION: <\/strong>This study highlights TVFA as a powerful medium predisposing the mind of children to non-core foods through appealing TV commercials, promoting purchase request and generating unhealthy food preferences in early childhood.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-23713","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Dietetics Programme, School of Healthcare Sciences, Faculty of Health Sciences, National University of Malaysia, Kuala Lumpur, Malaysia. seehoe88@gmail.com","annee":"2015","mois":"10","numero":"15:1","page":"1047","auteurs":[{"ID":2350,"post_author":"0","post_date":"2018-12-03 16:54:46","post_date_gmt":"2018-12-03 15:54:46","post_content":"","post_title":"Bridget 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Ng","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"see-hoe-ng","to_ping":"","pinged":"","post_modified":"2018-12-03 17:06:46","post_modified_gmt":"2018-12-03 16:06:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/see-hoe-ng\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":23710,"post_author":"0","post_date":"2018-12-03 21:34:23","post_date_gmt":"2018-12-03 20:34:23","post_content":"","post_title":"Chee Hee Se","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"chee-hee-se","to_ping":"","pinged":"","post_modified":"2018-12-03 21:34:23","post_modified_gmt":"2018-12-03 20:34:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/chee-hee-se\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":23711,"post_author":"0","post_date":"2018-12-03 21:34:25","post_date_gmt":"2018-12-03 20:34:25","post_content":"","post_title":"Sharmela Sahathevan","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sharmela-sahathevan","to_ping":"","pinged":"","post_modified":"2018-12-03 21:34:25","post_modified_gmt":"2018-12-03 20:34:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/sharmela-sahathevan\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":23712,"post_author":"0","post_date":"2018-12-03 21:34:26","post_date_gmt":"2018-12-03 20:34:26","post_content":"","post_title":"Mohd Noor Ismail","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mohd-noor-ismail","to_ping":"","pinged":"","post_modified":"2018-12-03 21:34:26","post_modified_gmt":"2018-12-03 20:34:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/mohd-noor-ismail\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":1292,"post_author":"0","post_date":"2018-12-03 15:58:04","post_date_gmt":"2018-12-03 14:58:04","post_content":"","post_title":"BMC PUBLIC HEALTH.","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bmc-public-health","to_ping":"","pinged":"","post_modified":"2018-12-03 15:58:04","post_modified_gmt":"2018-12-03 14:58:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/bmc-public-health\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reading the mind of children in response to food advertising: a cross-sectional study of Malaysian schoolchildren&#039;s attitudes towards food and beverages advertising on television. - Aprifel<\/title>\n<meta name=\"description\" content=\"Reading the mind of children in response to food advertising: a cross-sectional study of Malaysian schoolchildren&#039;s attitudes towards food and beverages advertising on television. - Aprifel\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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