{"id":21099,"date":"2016-03-01T00:00:00","date_gmt":"2018-12-03T19:45:02","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/the-extent-and-nature-of-food-advertising-to-children-on-spanish\/"},"modified":"2018-12-03T20:45:02","modified_gmt":"2018-12-03T19:45:02","slug":"the-extent-and-nature-of-food-advertising-to-children-on-spanish","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/the-extent-and-nature-of-food-advertising-to-children-on-spanish\/","title":{"rendered":"The extent and nature of food advertising to children on Spanish television in 2012 using an international food-based coding system and the UK nutrient profiling model."},"content":{"rendered":"<p style=\"text-align:justify\"><strong>OBJECTIVE<\/strong><br \/>\nTo examine the extent and nature of food television advertising directed at children in Spain using an international food-based system and the United Kingdom nutrient profile model (UKNPM).<\/p>\n<p style=\"text-align:justify\"><strong>STUDY DESIGN<\/strong><br \/>\nCross-sectional study of advertisements of food and drinks shown on five television channels over 7 days in 2012 (8am-midnight).<\/p>\n<p style=\"text-align:justify\"><strong>METHODS<\/strong><br \/>\nShowing time and duration of each advertisement was recorded. Advertisements were classified as core (nutrient-rich\/calorie-low products), non-core, or miscellaneous based on the international system, and either healthy\/less healthy, i.e., high in saturated fats, trans-fatty acids, salt, or free sugars (HFSS), according to UKNPM.<\/p>\n<p style=\"text-align:justify\"><strong>RESULTS<\/strong><br \/>\nThe food industry accounted for 23.7% of the advertisements (4212 out of 17,722) with 7.5 advertisements per hour of broadcasting. The international food-based coding system classified 60.2% of adverts as non-core, and UKNPM classified 64.0% as HFSS. Up to 31.5% of core, 86.8% of non-core, and 8.3% of miscellaneous advertisements were for HFSS products. The percentage of advertisements for HFSS products was higher during reinforced protected viewing times (69.0%), on weekends (71.1%), on channels of particular appeal to children and teenagers (67.8%), and on broadcasts regulated by the Spanish Code of self-regulation of the advertising of food products directed at children (70.7%).<\/p>\n<p style=\"text-align:justify\"><strong>CONCLUSIONS<\/strong><br \/>\nBoth schemes identified that a majority of foods advertised were unhealthy, although some classification differences between the two systems are important to consider. The food advertising Code is not limiting Spanish children&#039;s exposure to advertisements for HFSS products, which were more frequent on Code-regulated broadcasts and during reinforced protected viewing time.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-21099","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"National School of Public Health, Institute of Health Carlos III, Madrid, Spain. 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