{"id":16999,"date":"2016-09-01T00:00:00","date_gmt":"2018-12-03T18:45:51","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/reaching-low-income-mothers-to-improve-family-fruit-and-vegetable\/"},"modified":"2018-12-03T19:45:51","modified_gmt":"2018-12-03T18:45:51","slug":"reaching-low-income-mothers-to-improve-family-fruit-and-vegetable","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/reaching-low-income-mothers-to-improve-family-fruit-and-vegetable\/","title":{"rendered":"Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign-Research Steps, Development and Testing."},"content":{"rendered":"<p style=\"text-align:justify\">The objective of this study was to create\/test a social marketing campaign to increase fruit\/vegetable (FV) intake within Oregon Supplemental Nutrition Assistance Program (SNAP) eligible families. Focus groups (n = 2) and pre\/post campaign phone surveys (n = 2082) were conducted in intervention counties (IC) and one control county. Participants were female (86%-100%) with 1-2 children at home. Mean FV intake\/without juice was 3.1 servings\/day; &gt;50% preferred the Internet for delivery of healthy eating information. Participants reported time\/financial burdens, low household FV variety and desirability of frozen\/canned FV, and acceptance of positive messages. A Food Hero (FH) campaign was created\/delivered daily August-October 2009 to mothers through multiple channels (e.g., grocery stores, online, educators). Results showed that the IC had better FH name recall (12%) and interpretation of intended messages (60%) vs. control (3%, 23%, respectively). Compared to controls, the IC were less likely to report healthy food preparation as time consuming or a FV rich diet expensive, and it was easier to get their family to eat fruit. Results did not vary based on county\/household characteristics. The FH campaign increased FH awareness and positive FV beliefs. A longer campaign with FV assessments will increase understanding of the target audience, and allow for campaign refinement.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-16999","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Extension Family and Community Health, College of Public Health and Human Sciences, Oregon State University, 106 Ballard Hall, Corvallis, OR 97331, USA. lauren.tobey@oregonstate.edu","annee":"2016","mois":"9","numero":"8:9","page":"","auteurs":[{"ID":16289,"post_author":"0","post_date":"2018-12-03 19:36:57","post_date_gmt":"2018-12-03 18:36:57","post_content":"","post_title":"Lauren N Tobey","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"lauren-n-tobey","to_ping":"","pinged":"","post_modified":"2018-12-03 19:36:57","post_modified_gmt":"2018-12-03 18:36:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/lauren-n-tobey\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":3891,"post_author":"0","post_date":"2018-12-03 17:10:24","post_date_gmt":"2018-12-03 16:10:24","post_content":"","post_title":"Melinda M Manore","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"melinda-m-manore","to_ping":"","pinged":"","post_modified":"2018-12-03 17:10:24","post_modified_gmt":"2018-12-03 16:10:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/melinda-m-manore\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":16997,"post_author":"0","post_date":"2018-12-03 19:45:50","post_date_gmt":"2018-12-03 18:45:50","post_content":"","post_title":"Harold F Koenig","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"harold-f-koenig","to_ping":"","pinged":"","post_modified":"2018-12-03 19:45:50","post_modified_gmt":"2018-12-03 18:45:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/harold-f-koenig\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":16998,"post_author":"0","post_date":"2018-12-03 19:45:51","post_date_gmt":"2018-12-03 18:45:51","post_content":"","post_title":"Nicole A Brown","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"nicole-a-brown","to_ping":"","pinged":"","post_modified":"2018-12-03 19:45:51","post_modified_gmt":"2018-12-03 18:45:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/nicole-a-brown\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":1664,"post_author":"0","post_date":"2018-12-03 16:01:26","post_date_gmt":"2018-12-03 15:01:26","post_content":"","post_title":"Nutrients","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"nutrients","to_ping":"","pinged":"","post_modified":"2018-12-03 16:01:26","post_modified_gmt":"2018-12-03 15:01:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/nutrients\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - 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