{"id":15452,"date":"2017-01-01T00:00:00","date_gmt":"2018-12-03T18:26:16","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/does-a-protective-message-reduce-the-impact-of-an-advergame\/"},"modified":"2018-12-03T19:26:16","modified_gmt":"2018-12-03T18:26:16","slug":"does-a-protective-message-reduce-the-impact-of-an-advergame","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/does-a-protective-message-reduce-the-impact-of-an-advergame\/","title":{"rendered":"Does a &lsquo;protective&rsquo; message reduce the impact of an advergame promoting unhealthy foods to children? An experimental study in Spain and the Netherlands."},"content":{"rendered":"<p style=\"text-align:justify\">The weight of evidence points to the advertising of food affecting food consumption, especially among children. Such advertising often promotes unhealthy foods. Current policy deliberations focus on developing effective &#039;protective&#039; messages to increase advertising literacy and consequent scepticism about advertising targeting children. This study examined whether incorporating a &#039;protective&#039; message in an advergame promoting energy-dense snacks would reduce children&#039;s snack intake. A randomized between-subject design was conducted in the Netherlands (N&nbsp;=&nbsp;215) and Spain (N&nbsp;=&nbsp;382) with an advergame promoting either energy-dense snacks or nonfood products. The results showed that playing an advergame promoting energy-dense snacks increased caloric intake in both countries, irrespective of whether the &#039;protective&#039; message was present or not. These results point to the limitations of &#039;protective&#039; messages and advertising literacy and provide policy makers with a rationale for extending the current prohibition of food advertising to young children in the terrestrial media to online environments.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-15452","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Behavioural Science Institute, Communication Science, Radboud University, Nijmegen, The Netherlands; Information and Communication Science, Universitat Oberta de Catalunya, Barcelona, Spain. f.folkvord@maw.ru.nl","annee":"2017","mois":"1","numero":"112:","page":"117-23","auteurs":[{"ID":4688,"post_author":"0","post_date":"2018-12-03 17:19:54","post_date_gmt":"2018-12-03 16:19:54","post_content":"","post_title":"Frans Folkvord","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"frans-folkvord","to_ping":"","pinged":"","post_modified":"2018-12-03 17:19:54","post_modified_gmt":"2018-12-03 16:19:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/frans-folkvord\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":15447,"post_author":"0","post_date":"2018-12-03 19:26:11","post_date_gmt":"2018-12-03 18:26:11","post_content":"","post_title":"Francisco Lupi\u00e1\u00f1ez-Villanueva","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"francisco-lupianez-villanueva","to_ping":"","pinged":"","post_modified":"2018-12-03 19:26:11","post_modified_gmt":"2018-12-03 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18:26:13","post_content":"","post_title":"Francesco Bogliacino","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"francesco-bogliacino","to_ping":"","pinged":"","post_modified":"2018-12-03 19:26:13","post_modified_gmt":"2018-12-03 18:26:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/francesco-bogliacino\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":15450,"post_author":"0","post_date":"2018-12-03 19:26:14","post_date_gmt":"2018-12-03 18:26:14","post_content":"","post_title":"Giuseppe Veltri","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"giuseppe-veltri","to_ping":"","pinged":"","post_modified":"2018-12-03 19:26:14","post_modified_gmt":"2018-12-03 18:26:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/giuseppe-veltri\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":15451,"post_author":"0","post_date":"2018-12-03 19:26:15","post_date_gmt":"2018-12-03 18:26:15","post_content":"","post_title":"George Gaskell","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"george-gaskell","to_ping":"","pinged":"","post_modified":"2018-12-03 19:26:15","post_modified_gmt":"2018-12-03 18:26:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/george-gaskell\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":1108,"post_author":"0","post_date":"2018-12-03 14:49:52","post_date_gmt":"2018-12-03 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An experimental study in Spain and the Netherlands. - Aprifel<\/title>\n<meta name=\"description\" content=\"Does a &#039;protective&#039; message reduce the impact of an advergame promoting unhealthy foods to children? An experimental study in Spain and the Netherlands. - Aprifel\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does a &#039;protective&#039; message reduce the impact of an advergame promoting unhealthy foods to children? An experimental study in Spain and the Netherlands.\" \/>\n<meta property=\"og:description\" content=\"Does a &#039;protective&#039; message reduce the impact of an advergame promoting unhealthy foods to children? 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