{"id":14536,"date":"2016-12-01T00:00:00","date_gmt":"2018-12-03T18:10:52","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/television-food-advertising-viewed-by-preschoolers-children\/"},"modified":"2018-12-03T19:10:52","modified_gmt":"2018-12-03T18:10:52","slug":"television-food-advertising-viewed-by-preschoolers-children","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/television-food-advertising-viewed-by-preschoolers-children\/","title":{"rendered":"Television food advertising viewed by preschoolers, children and adolescents: contributors to differences in exposure for black and white youth in the United States."},"content":{"rendered":"

BACKGROUND<\/strong>
\nPublic health experts raise concerns about adolescents' and black youth's greater exposure to TV advertising for unhealthy foods and beverages compared with children and white youth.<\/p>\n

OBJECTIVES<\/strong>
\nExamine how television-viewing patterns and rates of advertising during targeted programming contribute to this greater exposure.<\/p>\n

METHODS<\/strong>
\nNielsen panel data provided viewing times and amount of food advertising viewed on U.S. television in 2008 and 2012. Researchers compared results by network type (black-, child- and youth-targeted), age group (preschoolers, children and adolescents) and race (black and white youth).<\/p>\n

RESULTS<\/strong>
\nFood advertising exposure increased with age for both black and white youth, but black youth viewed approximately 50% or more ads than did white youth of the same age. Higher rates of food advertising on youth-targeted networks explained greater adolescent exposure. However, greater television viewing and higher rates of advertising on youth- and black-targeted networks both contributed to black youth's greater exposure. From 2008 to 2012, increases in food-ads-per-hour increased exposure for all youth.<\/p>\n

CONCLUSIONS<\/strong>
\nFood advertisers and networks, especially those targeting adolescents and black youth, must do more to reduce advertising that negatively impacts young people's health. Furthermore, reducing commercial-television viewing by black youth may help reduce health disparities affecting their communities.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-14536","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Rudd Center for Food Policy and Obesity, University of Connecticut, Hartford, CT, USA.","annee":"2016","mois":"12","numero":"","page":"","auteurs":[{"ID":14534,"post_author":"0","post_date":"2018-12-03 19:10:51","post_date_gmt":"2018-12-03 18:10:51","post_content":"","post_title":"J L Harris","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"j-l-harris","to_ping":"","pinged":"","post_modified":"2018-12-03 19:10:51","post_modified_gmt":"2018-12-03 18:10:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/j-l-harris\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":14535,"post_author":"0","post_date":"2018-12-03 19:10:52","post_date_gmt":"2018-12-03 18:10:52","post_content":"","post_title":"F Fleming-Milici","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"f-fleming-milici","to_ping":"","pinged":"","post_modified":"2018-12-03 19:10:52","post_modified_gmt":"2018-12-03 18:10:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/f-fleming-milici\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":1120,"post_author":"0","post_date":"2018-12-03 15:56:30","post_date_gmt":"2018-12-03 14:56:30","post_content":"","post_title":"Pediatric obesity","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pediatric-obesity","to_ping":"","pinged":"","post_modified":"2018-12-03 15:56:30","post_modified_gmt":"2018-12-03 14:56:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/pediatric-obesity\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"\nTelevision food advertising viewed by preschoolers, children and adolescents: contributors to differences in exposure for black and white youth in the United States. - 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