{"id":12637,"date":"2017-02-01T00:00:00","date_gmt":"2018-12-03T17:48:47","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/impact-of-a-targeted-direct-marketing-price-promotion-intervention\/"},"modified":"2018-12-03T18:48:47","modified_gmt":"2018-12-03T17:48:47","slug":"impact-of-a-targeted-direct-marketing-price-promotion-intervention","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/impact-of-a-targeted-direct-marketing-price-promotion-intervention\/","title":{"rendered":"Impact of a targeted direct marketing price promotion intervention (Buywell) on food-purchasing behaviour by low income consumers: a randomised controlled trial."},"content":{"rendered":"<p style=\"text-align:justify\"><strong>BACKGROUND<\/strong><br \/>\nPrice promotions are a promising intervention for encouraging healthier food purchasing. We aimed to assess the impact of a targeted direct marketing price promotion combined with healthy eating advice and recipe suggestions on the purchase of selected healthier foods by low income consumers.<\/p>\n<p style=\"text-align:justify\"><strong>METHODS<\/strong><br \/>\nWe conducted a randomised controlled trial (n = 53 367) of a direct marketing price promotion (Buywell) combined with healthy eating advice and recipe suggestions for low income consumers identified as &#039;less healthy&#039; shoppers. Impact was assessed using electronic point of sale data for UK low income shoppers before, during and after the promotion.<\/p>\n<p style=\"text-align:justify\"><strong>RESULTS<\/strong><br \/>\nThe proportion of customers buying promoted products in the intervention month increased by between 1.4% and 2.8% for four of the five products. There was significantly higher uptake in the promotion month (P &lt; 0.001) for the intervention group than would have been expected on the basis of average uptake in the other months. When product switching was examined for semi-skimmed\/skimmed milk, a modest increase (1%) was found in the intervention month of customers switching from full-fat to low-fat milk. This represented 8% of customers who previously bought only full-fat milk. The effects were generally not sustained after the promotion period.<\/p>\n<p style=\"text-align:justify\"><strong>CONCLUSIONS<\/strong><br \/>\nShort-term direct marketing price promotions combined with healthy eating advice and recipe suggestions targeted at low income consumers are feasible and can have a modest impact on short-term food-purchasing behaviour, although further approaches are needed to help sustain these changes.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-12637","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"Institute for Social Marketing, Faculty of Health Sciences and Sport, University of Stirling, Stirling, UK.","annee":"2017","mois":"2","numero":"","page":"","auteurs":[{"ID":4744,"post_author":"0","post_date":"2018-12-03 17:20:29","post_date_gmt":"2018-12-03 16:20:29","post_content":"","post_title":"Martine Stead","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"martine-stead","to_ping":"","pinged":"","post_modified":"2018-12-03 17:20:29","post_modified_gmt":"2018-12-03 16:20:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/martine-stead\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":12633,"post_author":"0","post_date":"2018-12-03 18:48:45","post_date_gmt":"2018-12-03 17:48:45","post_content":"","post_title":"A M MacKintosh","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"a-m-mackintosh","to_ping":"","pinged":"","post_modified":"2018-12-03 18:48:45","post_modified_gmt":"2018-12-03 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Sparks","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"l-sparks","to_ping":"","pinged":"","post_modified":"2018-12-03 18:48:46","post_modified_gmt":"2018-12-03 17:48:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/l-sparks\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":12135,"post_author":"0","post_date":"2018-12-03 18:43:05","post_date_gmt":"2018-12-03 17:43:05","post_content":"","post_title":"A S Anderson","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"a-s-anderson","to_ping":"","pinged":"","post_modified":"2018-12-03 18:43:05","post_modified_gmt":"2018-12-03 17:43:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/a-s-anderson\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":3571,"post_author":"0","post_date":"2018-12-03 17:06:58","post_date_gmt":"2018-12-03 16:06:58","post_content":"","post_title":"Karen L Barton","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"karen-l-barton","to_ping":"","pinged":"","post_modified":"2018-12-03 17:06:58","post_modified_gmt":"2018-12-03 16:06:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/karen-l-barton\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":12636,"post_author":"0","post_date":"2018-12-03 18:48:46","post_date_gmt":"2018-12-03 17:48:46","post_content":"","post_title":"D Eadie","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"d-eadie","to_ping":"","pinged":"","post_modified":"2018-12-03 18:48:46","post_modified_gmt":"2018-12-03 17:48:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/d-eadie\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":1751,"post_author":"0","post_date":"2018-12-03 16:02:13","post_date_gmt":"2018-12-03 15:02:13","post_content":"","post_title":"Journal of human nutrition and dietetics : the official journal of the British Dietetic Association","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"journal-of-human-nutrition-and-dietetics-the-official-journal-of-the-british-dietetic-association","to_ping":"","pinged":"","post_modified":"2018-12-03 16:02:13","post_modified_gmt":"2018-12-03 15:02:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/journal-of-human-nutrition-and-dietetics-the-official-journal-of-the-british-dietetic-association\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impact of a targeted direct marketing price promotion intervention (Buywell) on food-purchasing behaviour by low income consumers: a randomised controlled trial. - Aprifel<\/title>\n<meta name=\"description\" content=\"Impact of a targeted direct marketing price promotion intervention (Buywell) on food-purchasing behaviour by low income consumers: a randomised controlled trial. - Aprifel\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" 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