{"id":11032,"date":"2017-08-01T00:00:00","date_gmt":"2018-12-03T17:30:20","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/are-big-food-s-corporate-social-responsibility-strategies\/"},"modified":"2018-12-03T18:30:20","modified_gmt":"2018-12-03T17:30:20","slug":"are-big-food-s-corporate-social-responsibility-strategies","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/are-big-food-s-corporate-social-responsibility-strategies\/","title":{"rendered":"Are Big Food&rsquo;s corporate social responsibility strategies valuable to communities? A qualitative study with parents and children."},"content":{"rendered":"<p style=\"text-align:justify\"><strong>OBJECTIVE<\/strong><br \/>\nRecent studies have identified parents and children as two target groups whom Big Food hopes to positively influence through its corporate social responsibility (CSR) strategies. The current preliminary study aimed to gain an in-depth understanding of parents and children&#039;s awareness and interpretation of Big Food&#039;s CSR strategies to understand how CSR shapes their beliefs about companies.<\/p>\n<p style=\"text-align:justify\"><strong>DESIGN<\/strong><br \/>\nCommunity-based qualitative semi-structured interviews.<\/p>\n<p style=\"text-align:justify\"><strong>SETTING<\/strong><br \/>\nNew South Wales, Australia.<\/p>\n<p style=\"text-align:justify\"><strong>SUBJECTS<\/strong><br \/>\nParents (n 15) and children aged 8-12 years (n 15).<\/p>\n<p style=\"text-align:justify\"><strong>RESULTS<\/strong><br \/>\nParents and children showed unprompted recognition of CSR activities when shown McDonald&#039;s and Coca-Cola brand logos, indicating a strong level of association between the brands and activities that target the settings of children. When discussing CSR strategies some parents and most children saw value in the activities, viewing them as acts of merit or worth. For some parents and children, the companies&#039; CSR activities were seen as a reflection of the company&#039;s moral attributes, which resonated with their own values of charity and health. For others, CSR strategies were in conflict with companies&#039; core business. Finally, some also viewed the activities as harmful, representing a deceit of the public and a smokescreen for the companies&#039; ultimately unethical behaviour.<\/p>\n<p style=\"text-align:justify\"><strong>CONCLUSIONS<\/strong><br \/>\nA large proportion of participants valued the CSR activities, signalling that denormalising CSR to sever the strong ties between the community and Big Food will be a difficult process for the public health community. Efforts to gain public acceptance for action on CSR may need greater levels of persuasion to gain public support of a comprehensive and restrictive approach.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-11032","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"1School of Health and Society, Faculty of Social Sciences,University of Wollongong,Building 15,Northfields Avenue,Keiraville,NSW 2522,Wollongong,Australia.","annee":"2017","mois":"8","numero":"","page":"1-9","auteurs":[{"ID":11030,"post_author":"0","post_date":"2018-12-03 18:30:19","post_date_gmt":"2018-12-03 17:30:19","post_content":"","post_title":"Zoe Richards","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"zoe-richards","to_ping":"","pinged":"","post_modified":"2018-12-03 18:30:19","post_modified_gmt":"2018-12-03 17:30:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/zoe-richards\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":11031,"post_author":"0","post_date":"2018-12-03 18:30:20","post_date_gmt":"2018-12-03 17:30:20","post_content":"","post_title":"Lyn Phillipson","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"lyn-phillipson","to_ping":"","pinged":"","post_modified":"2018-12-03 18:30:20","post_modified_gmt":"2018-12-03 17:30:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/lyn-phillipson\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":1299,"post_author":"0","post_date":"2018-12-03 15:58:08","post_date_gmt":"2018-12-03 14:58:08","post_content":"","post_title":"Public health nutrition","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"public-health-nutrition","to_ping":"","pinged":"","post_modified":"2018-12-03 15:58:08","post_modified_gmt":"2018-12-03 14:58:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/public-health-nutrition\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are Big Food&#039;s corporate social responsibility strategies valuable to communities? 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