{"id":11018,"date":"2017-07-01T00:00:00","date_gmt":"2018-12-03T17:30:10","guid":{"rendered":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/food-advertising-on-argentinean-television-are-ultra-processed\/"},"modified":"2018-12-03T18:30:10","modified_gmt":"2018-12-03T17:30:10","slug":"food-advertising-on-argentinean-television-are-ultra-processed","status":"publish","type":"resume","link":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/resume-scientifique\/food-advertising-on-argentinean-television-are-ultra-processed\/","title":{"rendered":"Food advertising on Argentinean television: are ultra-processed foods in the lead?"},"content":{"rendered":"

OBJECTIVE<\/strong>
\nTo describe the number of processed and ultra-processed food (PUPF) advertisements (ads) targeted to children on Argentinean television (TV), to analyse the advertising techniques used and the nutritional quality of the foods advertised, and to determine the potential exposure of children to unhealthy food advertising in our country.<\/p>\n

DESIGN<\/strong>
\nFive free-to-air channels and the three most popular children's cable networks were recorded from 07.00 to 22.00 hours for 6 weeks. Ads were classified by target audience, type of product, advertised food categories and advertising strategies used. The NOVA system was used to classify food products according to industrial food processing level. Nutritional quality was analysed using the Pan American Health Organization's nutrient profile model.<\/p>\n

SETTING<\/strong>
\nBuenos Aires, Argentina. Results are considered applicable to most of the country.<\/p>\n

SUBJECTS<\/strong>
\nThe study did not involve human subjects.<\/p>\n

RESULTS<\/strong>
\nOf the sample of food ads, PUPF products were more frequently advertised during children's programmes (98·9 %) v. programmes targeted to the general audience (93·7 %, χ 2=45·92, P<0·01). The top five food categories were desserts, dairy products, non-alcoholic sugary beverages, fast-food restaurants, and salty snacks. Special promotions and the appearance of cartoon characters were much more frequent in ads targeting children. Argentinean children are estimated to be exposed to sixty-one ads for unhealthy PUPF products per week.<\/p>\n

CONCLUSIONS<\/strong>
\nOur study showed that Argentinean children are exposed to a high number of unhealthy PUPF ads on TV. The Argentinean Government should build on this information to design and implement a comprehensive policy to reduce exposure to unhealthy food marketing that includes TV and other communication channels and places.<\/p>\n","protected":false},"template":"","mots_cles":[],"class_list":["post-11018","resume","type-resume","status-publish","hentry"],"acf":{"adresse":"1Department of Food Policy,Fundaci\u00f3n InterAmericana del Coraz\u00f3n Argentina (FIC-Argentina),Ar\u00e9valo 2364 - 1 'A',Buenos Aires C1425DBR,Argentina.","annee":"2017","mois":"7","numero":"","page":"1-9","auteurs":[{"ID":11013,"post_author":"0","post_date":"2018-12-03 18:30:07","post_date_gmt":"2018-12-03 17:30:07","post_content":"","post_title":"Lorena Allemandi","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"lorena-allemandi","to_ping":"","pinged":"","post_modified":"2018-12-03 18:30:07","post_modified_gmt":"2018-12-03 17:30:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/lorena-allemandi\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":11014,"post_author":"0","post_date":"2018-12-03 18:30:08","post_date_gmt":"2018-12-03 17:30:08","post_content":"","post_title":"Luciana Castronuovo","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"luciana-castronuovo","to_ping":"","pinged":"","post_modified":"2018-12-03 18:30:08","post_modified_gmt":"2018-12-03 17:30:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/luciana-castronuovo\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":11015,"post_author":"0","post_date":"2018-12-03 18:30:08","post_date_gmt":"2018-12-03 17:30:08","post_content":"","post_title":"M Victoria Tiscornia","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"m-victoria-tiscornia","to_ping":"","pinged":"","post_modified":"2018-12-03 18:30:08","post_modified_gmt":"2018-12-03 17:30:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/m-victoria-tiscornia\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":11016,"post_author":"0","post_date":"2018-12-03 18:30:09","post_date_gmt":"2018-12-03 17:30:09","post_content":"","post_title":"Miguel Ponce","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"miguel-ponce","to_ping":"","pinged":"","post_modified":"2018-12-03 18:30:09","post_modified_gmt":"2018-12-03 17:30:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/miguel-ponce\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":11017,"post_author":"0","post_date":"2018-12-03 18:30:09","post_date_gmt":"2018-12-03 17:30:09","post_content":"","post_title":"Veronica Schoj","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"veronica-schoj","to_ping":"","pinged":"","post_modified":"2018-12-03 18:30:09","post_modified_gmt":"2018-12-03 17:30:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/auteur\/veronica-schoj\/","menu_order":0,"post_type":"auteur_resume","post_mime_type":"","comment_count":"0","filter":"raw"}],"sources":[{"ID":1299,"post_author":"0","post_date":"2018-12-03 15:58:08","post_date_gmt":"2018-12-03 14:58:08","post_content":"","post_title":"Public health nutrition","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"public-health-nutrition","to_ping":"","pinged":"","post_modified":"2018-12-03 15:58:08","post_modified_gmt":"2018-12-03 14:58:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/fr\/source\/public-health-nutrition\/","menu_order":0,"post_type":"source","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"\nFood advertising on Argentinean television: are ultra-processed foods in the lead? 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