Parent food purchases as a measure of exposure and preschool-aged children’s willingness to identify and taste fruit and vegetables.

This study explored whether parents who purchase more fruit/vegetables have preschool-aged children who are able to identify fruit/vegetables and in turn are more likely to consume them. Sixty-two parent-child pairs were recruited during a 4-month period. The data collection included a child interview, a parent/guardian interview, a fruit/vegetable taste test for children, and a month-long food-receipt collection by the parent/guardian. As the percentage of fruit/vegetables purchased by parent increased, the child was more likely to accept all of the fruit/vegetables offered to him/her. A weak correlation was found between the child’s ability to name fruit/vegetables and their willingness to try the fruit/vegetables offered. A trend was established between the child’s ability to name the 10 fruits/vegetables and parent fruit/vegetable purchases. Parents who purchased the most fruit/vegetables, causing increased exposure, had children who were more willing to taste the fruit/vegetables offered to them.