Formative research for a community-based message-framing intervention

Auteur(s) :
Martinez JL., Rivers SE., Salovey P., Latimer AE.
Date :
Mar, 2012
Source(s) :
Am J Health Behav.. #36:3 p335-347
Adresse :
Health, Emotion, and Behavior Laboratory, Department of Psychology, Yale University, New Haven, CT, USA

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OBJECTIVE: To inform a community-based message framing intervention encouraging physical activity and fruit and vegetable consumption among medically underserved adults.

METHOD: Key informant interviews, focus groups, and a survey were conducted with limited-literacy Hispanics in the northeastern United States.

RESULTS: Barriers to healthy lifestyle behaviors exist at individual, community, and policy levels. A strong degree of networking among local organizations and elected officials exists that can be used to encourage healthy lifestyle initiatives.

CONCLUSIONS: Community-based health communication interventions must address neighborhood realities, the literacy levels of the target population, and existing networks of providers and consumers.

Source : Pubmed
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