Building the case for independent monitoring of food advertising on australian television.

Auteur(s) :
King L., Hebden L., Grunseit AC.
Date :
Oct, 2012
Source(s) :
PUBLIC HEALTH NUTR. # p
Adresse :
1 Prevention Research Collaboration, School of Public Health, University of Sydney, Level 2, K25, Sydney, NSW 2006, Australia.

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OBJECTIVE:

To provide an independent monitoring report examining the ongoing impact of Australian self-regulatory pledges on food and drink advertising to children on commercial television.

DESIGN:

Analysis of food advertisements across comparable sample time periods in April/May 2006, 2007, 2009, 2010 and 2011. The main outcome measure comprised change in the mean rate of non-core food advertisements from 2006 to 2011.

SETTING:

Sydney free-to-air television channels.

SUBJECTS:

Televised food advertisements.

RESULTS:

In 2011 the rate of non-core food advertisements was not significantly different from that in 2006 or 2010 (3·2/h v. 4·1/h and 3·1/h), although there were variations across the intervening years. The rate of fast-food advertising in 2010 was significantly higher than in 2006 (1·8/h v. 1·1/h, P < 0·001), but the same as that in 2011 (1·5/h).

CONCLUSIONS:

The frequency of non-core food advertising on Sydney television has remained essentially unchanged between 2006 and 2011, despite the implementation of two industry self-regulatory pledges. The current study illustrates the value of independent monitoring as a basic requirement of any responsive regulatory approach.

Source : Pubmed
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