In 2005, the Institute of Medicine (IOM) released a report assessing food and beverage marketing practices on the diets and health of American children1<\/sup>. The report concluded that the prevailing marketing practices did not support a healthful diet and offered recommendations to promote a healthful diet. The IOM report documented that most American youth have inadequate intakes of nutrient-dense foods, including fruits and vegetables (F&V).<\/p>\n Evaluating Progress of Public-Sector Stakeholders From December 2005 to January 2011, a comprehensive evidence review was undertaken to evaluate progress made by private and public-sector stakeholders toward the IOM food marketing report recommendations. This article focuses on school and government progress2<\/sup> and summarizes the findings relevant to F&V availability, access and promotion to young people.<\/p>\n The IOM report recommended that government partner with the private sector to create a longterm, multi-faceted and financially sustainable social marketing program to promote a healthful diet. In 2007, the CDC partnered with the Fruit & Veggies More Matters social marketing campaign that reinvigorated the Five-a-Day brand. However, government made no progress to create an adequately funded \u201chealthy eating\u201d campaign that had a reliable and sustainable funding stream. Indeed, the National Fruit & Vegetable Alliance released a report card in 2010 that gave several D and F grades for food marketing activities, nutrition education spending, and the failure of children and adults to meet the government recommendations for F&V servings.<\/p>\n Government was also charged with using all public policy tools (including subsidies, taxes, legislation and regulation) to expand F&V availability and access. Promising progress was made through several efforts:<\/p>\n Despite this progress, the evaluation found that legal ordinances were underutilized at state and local levels to expand healthy mobile markets and attract farmer\u2019s markets to promote F&V consumption. It also found that government failed to use policy tools to fund initiatives promoting F&V according to diet-related health. A federal government spending analysis of F&V across the USDA, CDC and NIH found that only 2.8 percent of the combined budgets were used for F&V-related activities. To align spending in ways to address diet-related chronic diseases, USDA would need to double its spending for F&V from $3.4 billion to $7.0 billion dollars. NIH and CDC would require an additional $107.5 million and $44.7 million dollars, respectively, to address F&V research gaps.<\/p>\n There are many unrealized opportunities for schools and government to promote F&V. Several new alliances and partnerships are underway to work toward this goal.<\/p>\n At the start of the 2012 school year, U.S. school districts are implementing healthier school meal guidelines nationwide, including a requirement that school districts serve F&V to children daily in order to receive federal reimbursement for school meals. Other promising initiatives include the USDA\u2019s Fresh Fruit and Vegetable Program, Chefs Move the Schools Program, Farm-to-Schools Grant Program, school gardens, and the Let\u2019s Move! Salad Bars to Schools\u00a0Program.<\/p>\n The government could raise public and private sector funding to develop and implement a sustained \u2018healthy eating\u2019 social marketing campaign; and to use policy tools to provide incentive for increased F&V intake, including federal subsidies to support farmers\u2019 production of F&V. These initiatives are feasible through government funding, innovative partnerships, legislation and education. Evaluations are needed to socially normalize F&V availability, access and consumption to move millions of children and adolescents toward consuming the recommended servings of F&V every day.<\/p>\n","protected":false},"template":"","class_list":["post-71156","article_revue","type-article_revue","status-publish","hentry"],"acf":{"auteur":"","source":"","revue":[{"ID":70504,"post_author":"22","post_date":"2020-04-21 15:06:13","post_date_gmt":"2020-04-21 13:06:13","post_content":"","post_title":"73 - December 2012","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"73-december-2012","to_ping":"","pinged":"","post_modified":"2020-04-21 15:06:13","post_modified_gmt":"2020-04-21 13:06:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/aprifel-pp.mentalworks.biz\/?post_type=revue&p=70504","menu_order":213,"post_type":"revue","post_mime_type":"","comment_count":"0","filter":"raw"}],"position":"","references":"Government and School Progress<\/h1>\n
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Accelerating Government and School Progress to Promote F&V to Young People<\/h1>\n
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